After the successful launch of its store at Linking Road earlier in May, New Balance, one of the world’s fastest-growing sports brands, recently opened another store in the city at Infiniti Mall, Malad. This is the brand’s second launch in Mumbai in less than a month, further emphasizing the strategic expansion plans for New Balance in India.
The store highlights the brand’s commitment to empowering people through sports and quality craftsmanship. It boasts a carefully curated collection of performance and lifestyle products, within a dynamic retail experience, featuring some of the brand’s most popular technologies like Fresh Foam X and FuelCell. Customers can also experience some of New Balance’s iconic lifestyle models, 9060, 1906, 2002R and the 550 at the store.
Radeshwer Davar, Country Manager, New Balance India expressed his excitement at the launch, stating: “It has been an exciting month for us in Mumbai. Following the successful launch of our first store, we are thrilled to announce the opening of a second store within a month. This marks a major step forward in our expansion journey in India. Our aim is to provide the people of Mumbai with an authentic New Balance experience at our new store in Infiniti Mall, Malad and invite them to try New Balance at our newest destination.”
Headquartered in Boston, MA, New Balance – established in 1906 – works to empower people through sport and craftsmanship to create positive change in communities around the world.
The brand employs 9,000 associates around the globe, and in 2023 reported worldwide sales of $6.5 billion. It owns five athletic footwear factories in New England and one in Flimby, U.K.
