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New Balance enters Mumbai with a state-of-the-art concept store

Sports brand New Balance has unveiled its newest retail concept store at Linking Road, Mumbai. The new store – the brand’s maiden store in Mumbai – was inaugurated by celebrated Australian cricketer, Pat Cummins, who has been a part of the New Balance family since the start of his athletic career.

“I’m thrilled to be part of the launch celebrations of New Balance’s Mumbai store. It’s exciting to see New Balance growing in India, a move that should excite all sports enthusiasts. We both believe in using the power of sport to make a positive impact in the world and that has been the driving force in our long-standing relationship. I wish the team here at New Balance, the absolute best, and I know the brand will inspire the next generation of sports talent in India,” Pat Cummins said.

The launch highlighted New Balance’s strategic expansion plans, under the newly launched India subsidiary, of broadening its global presence and making significant strides within India.

The unique retail concept embodies New Balance at the intersection of sports and culture catering to both fashion influencers, and elite athletes. The new store intends to offer a dynamic retail experience highlighting the brand’s quality craftsmanship and its consistent strive for innovation.

Store Design

Conceptualized around central seating, the structural arrangement of the store aims to stimulate community-building while encouraging consumers to connect and draw inspiration from each other as they navigate their individual selves.

Radeshwer Davar, Country Manager, New Balance India said, “At New Balance, we see ourselves at the intersection of sports and culture, and Mumbai as a city, truly embodies this belief, making it a great fit for our expansion journey in India. We believe that New Balance will not only be a destination for those seeking the latest in fashion and performance footwear but also a space for community engagement and inspiration.”

Headquartered in Boston, MA, New Balance aim is to empower people through sport and craftsmanship to create positive change in communities around the world. The brand employs 9,000 associates around the globe, and in 2023 reported worldwide sales of $6.5 billion.

New Balance owns five athletic footwear factories in New England and one in Flimby, U.K.  New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales.

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