Homegrown loungewear brand NeceSera made its debut at Milan Fashion Week on September 22, 2024, showcasing its Spring/Summer 2025 collection, Arrivato. This marks the brand’s entry into the global fashion arena, emphasising comfort and self-care in fashion.
Milan Fashion Week is known for featuring both established designers and emerging talents. NeceSera’s debut alongside luxury labels highlights the increasing recognition of Indian craftsmanship on the international stage.
Founded by sisters Riddhi Jain and Sudiksha Jain, NeceSera focuses on innovative fabric blends to create its signature buttery-soft textiles. The Arrivato collection includes a range of transeasonal essentials designed for comfort and longevity, with pieces that can transition seamlessly across seasons and occasions.
“We are honoured to present NeceSera’s vision of quality and timelessness in everyday wear on the global fashion stage,” said Riddhi Jain, Founder of NeceSera.
“As a loungewear brand, NeceSera showcases a slow-fashion range with long-term trends and the most comfortable fabrics. We are taking our Indian craftsmanship and research to the world,” she added.
Co-Founder Sudiksha Jain added, “NeceSera was born with a vision to revolutionise loungewear, and with the introduction of transitional clothing, we’re changing how people seek comfort and style. Each garment in this collection is easily usable from one social setting to another, promoting conscious living.”
NeceSera’s international debut enhances the brand’s visibility and underscores the potential for homegrown brands to compete with established luxury labels.
About NeceSera
Founded by Riddhi Jain and Sudiksha Jain, NeceSera focuses on fabric innovation and intentional design, prioritising wellness and comfort. The brand emphasises sustainable practices, introducing moisture-wicking Modal, crease-resistant LuxFlo, and high-quality Supima fabrics. Since its inception in 2017, NeceSera has led initiatives in water recycling, bioenergy, and upcycled products. The brand was featured in Forbes Asia 30 under 30 in Retail & Ecommerce for 2024.
