NAOS India, the parent company behind skincare brand Bioderma, has announced the elevation of Roshan Kunder to the position of Director – Marketing, Ecommerce & Modern Trade. In his new role, Kunder will spearhead key strategic initiatives aimed at strengthening NAOS’s presence and engagement across various consumer touchpoints.
Kunder’s primary focus will encompass several critical areas, including the seamless integration of NAOS’s digital ecosystem across all its brands. He will also be instrumental in building a robust Customer Relationship Management (CRM) framework to ensure a unified and enhanced consumer journey across the NAOS portfolio. Furthermore, he will be dedicated to reinforcing Bioderma’s position as a true scientific brand, leveraging its extensive portfolio of over 80 patents. A significant aspect of his role will also involve strategically building the retail vertical across the country, while upholding the authentic and scientific essence of the brands.
Roshan Kunder, Director – Marketing, Ecommerce & Modern Trade said, “I am truly excited to take on this new challenge at NAOS India. The opportunity to further integrate our digital and physical strategies, while deepening our connection with consumers and highlighting the scientific innovation behind Bioderma, is incredibly motivating. I look forward to contributing to NAOS’s continued growth and success in the Indian market.”
BIODERMA works alongside dermatologists and applies its ecobiological principles to develop skincare products that address the root cause of skin concerns, rather than just treating the surface.
NAOS, its parent, is a global company and a major player in the skincare industry, driven by its innovations and ecobiological expertise. Present in over 100 countries, NAOS maintains a single, high-standard design and manufacturing site, NAOS Les Laboratoires, in Aix-en-Provence, France, ensuring the quality and unique formulation of its products.
NAOS, through its three brands – BIODERMA, Institut Esthederm, and Etat Pur – champions a unique philosophy: ecobiology.
