Lifestyle e-commerce platform, Myntra is testing a rapid delivery initiative, “M-Now”, in select Bengaluru pin codes. Designed to ensure product delivery within two hours, this pilot program marks Myntra’s entry into the burgeoning quick commerce space.
The M-Now service builds on the work of Myntra’s M-Express service, which began in 2022 and promised deliveries in metro towns within 24 to 48 hours.
Currently available in limited areas, “M-Now” offers a curated selection of products to evaluate the feasibility and operational efficiency of the service. Based on insights gathered during this phase, the company plans to expand the service to more locations.
As quick commerce gains momentum, particularly in fashion and lifestyle categories, Myntra stands out as one of the first dedicated fashion platforms to venture into this space.
About Myntra
Myntra is one of India’s leading platforms for fashion, beauty and lifestyle brands and in m-commerce play. An integral part of the Flipkart Group, Myntra brings together technology and fashion to create the best experience in the fashion and lifestyle space in India. Myntra platform offers a wide range of over 9700+ leading fashion and lifestyle brands in the country such as H&M, Levi’s, U.S. Polo Assn., Tommy Hilfiger, Louis Philippe, HUDA Beauty, MANGO, Forever 21, Marks & Spencer, W, Biba, Nike, Puma, Crocs, M.A.C, and Fossil and many more.
