Contemporary silver jewellery brand Miss Jo has opened its first store in Gurugram located at DLF Summit Plaza on Golf Course Road. The boutique began operations in August and held its official launch in September.
Founded in 2024 by brothers Samir and Sidharth Jain, Miss Jo is a silver jewellery house that traces its roots to the legacy of Big Jo’s. The brand uses BIS-certified silver across its pieces and currently operates ten stores in six Indian cities, with additional expansion in the works.
The store’s interiors emphasize a curated material palette and lighting designed to showcase the jewellery, with an open layout meant to let shoppers browse collections at their own pace. It also extends Miss Jo’s personalized customer service model to the Gurugram market.
Offerings span the brand’s collection lineup, including the everyday-wear Solitaire line, the colourful Kaleidoscope range, travel-themed Santorini designs, the ornate Enchanted Forest motifs, the abstract Object D’Art pieces, and the Milano collection’s European-inspired style. All items are crafted in silver with gold or rhodium finishes. The store also features a dedicated gifting section aimed at Gurugram’s customer base.
Commenting on the expansion, Sidharth Jain, Co-Founder, Business & Finance Director, said, “Gurugram’s design-conscious and globally exposed consumer profile presents a strong fit for Miss Jo. With our first store in the city at the much-anticipated DLF Summit Plaza, we are bringing our jewellery to a market that values design, quality and craftsmanship. Each piece is created using the finest materials and high-grade craftsmanship, bridging a gap within India’s contemporary jewellery landscape. We look forward to seeing how this new location opens doors to a wider community of discerning customers and creates new opportunities for Miss Jo in the region.”
The launch is part of Miss Jo’s ongoing strategy to grow its physical retail footprint and build immersive shopping spaces for its customers.
