Skincare brand Minimalist has been announced as the Official Sunscreen Partner of Rajasthan Royals for the upcoming IPL 2025 season.
As part of the association, the brand will engage fans through exclusive digital activations, behind-the-scenes glimpses into players’ skincare routines, and awareness campaigns on the importance of sunscreen in everyday life.
Mohit Yadav, Co – founder & CEO, Minimalist said, “Minimalist and Rajasthan Royals are a natural fit, united by a commitment to performance and endurance. Cricket is more than just a sport; it’s a passion, a legacy, and an entertainment spectacle that brings millions together. With ‘Just Play! Halla Bol on Sun’ as our campaign, the focus is on providing uncompromising sun protection on and off the field, ensuring players and fans stay protected while enjoying the game. This partnership allows us to reach millions across the country, reinforcing the importance of skincare and sun protection in everyday life.”
Jake Lush McCrum, CEO, Rajasthan Royals said, “We’re delighted to bring Minimalist to the Royals family for this season. We’re proud to support a Jaipur based brand which has achieved such success, with a clear focus on quality and innovation. Sunscreen is an essential part of any athlete’s kit bag, especially in a sport like cricket where players are exposed to the sun for extended periods. Through the brand’s science-backed and transparent approach, we look forward to a meaningful partnership that not only supports our players but also educates fans on the importance of effective skincare.”
With this partnership, Minimalist strengthens its commitment to purposeful skincare, making science-first sun protection more accessible to millions across India.
Minimalist’s product lineup, known for its radical transparency and dermatologist-recommended formulations, has gained global recognition across markets like the US, UK, UAE, Malaysia, Indonesia, and Saudi Arabia.
