E-commerce marketplace Meesho has announced the enablement of nearly 5 lakh seasonal job opportunities within its seller and logistics network to fulfil growing demand during the upcoming festive season. This is a remarkable 50% increase compared to the seasonal jobs generated by Meesho last year.
Aligned with its commitment to serving traditionally underserved markets, Meesho aims to enable approximately 2 lakh job opportunities through its partnership with third party logistics players such as Ecom Express, DTDC, Elastic Run, Loadshare, Delhivery, Shadowfax and Xpressbees among others. Over 60% of these opportunities will be from tier 3 and 4 regions. These roles will primarily encompass first-mile and delivery associates responsible for tasks such as delivery picking, sorting, loading, unloading and return inspections.
In addition to this, Meesho sellers are projected to hire over 3 lakh seasonal workers as part of their requirements for the festive season. These seasonal workers will assist Meesho’s sellers in various capacities, including manufacturing, packaging, and sorting, to fulfil the rising customer demand. Further, over 80% of Meesho’s sellers intend to introduce new products and venture into new categories such as fashion accessories and festive decor. To ensure they are well-prepared for the heightened demand, more than 30% of Meesho’s sellers are investing in renting additional storage space for their inventory.
Commenting on this significant milestone, Sourabh Pandey, CXO, Fulfilment & Experience, Meesho said, “At Meesho, we see the festive season as more than just a time of celebration – it’s a time of transformation, a time to create delight and serviceability for our customers and sellers. Since we are anticipating a substantial uptick in demand during this festive season, we are thrilled to have enabled our sellers and third-party logistics partners to generate more than 5 lakh job opportunities within the ecosystem. The creation of these opportunities is focused on enhancing the overall customer experience during the festive season and is in line with Meesho’s founding mission of empowering countless small businesses and customers. It serves as a clear testament to our steadfast commitment to elevating the festive season experience for all our stakeholders.”
Abhishek Bansal, Co-Founder & CEO, Shadowfax said, “The festive season is going to see phenomenal growth opportunities fuelled by tier 3+ regions. Shadowfax has seen tremendous growth with Meesho, some of the most underpenetrated markets have seen a transformation into dense seller clusters. In the past year, Shadowfax has invested in large pickup centres in cities like Lucknow, Surat, Ludhiana, Sagar, to name a few. Our largest centre launched ahead of festive sales in Surat exemplifies this opportunity. We believe 5 lakh jobs and earning opportunities will be created in the festive season with seller networks creating 70% of the jobs, which will be the first of its kind in India.”
Sandeep Singh and Rishi Singh, founders of Zevar House and a leading seller on Meesho said, “During the festive season, we are expecting an increase in the demand for our products on Meesho such as fancy jewellery and accessories as people across the country look to celebrate with their loved ones. To ensure that we are able to fully take advantage of this opportunity, we are investing in hiring seasonal workers who will help us with manufacturing, packaging and sorting for our products. In addition to this, we are also ramping up our inventory to meet the surge in demand, ensuring that our customers have access to a wide selection of festive jewellery and accessories. We are committed to making this festive season truly special for everyone, and we appreciate Meesho’s invaluable support in helping us realise our aspirations.”
By curating a diverse range of quality products at competitive prices, Meesho effectively caters to the preferences of its customer base. The company’s unwavering commitment to inclusivity is evident in its strategic focus on servicing tier 3 and tier 4 cities, extending its reach to new-to-e-commerce users. Meesho is also a major contributor to India’s 3PL ecosystem, with ambitious plans to double its 3PL shipments to over 1.2 billion in FY23.
2023 has been an exciting and notable year for Meesho with back-to-back coveted wins such as emerging as India’s only profitable horizontal e-commerce platform, world’s fastest shopping app to register 500 million downloads, India’s fastest e-commerce platform to cross 1 million seller base, and lastly, earning the recognition of TIME’s 100 most influential companies in 2023.
