Indian e-commerce marketplace Meesho has appointed Mohit Rajani as its new Chief Product Officer (CPO). Rajani succeeds Kirti Varun Avasarala, who served in the role for the past four years.
In his new position, Rajani will lead Meesho’s product organisation, overseeing the product management, design, and analytics teams.
Rajani brings over 15 years of experience as a seasoned product leader with a proven track record of building multi-billion dollar businesses and high-performing teams. Before joining Meesho, Rajani held leadership roles at global tech companies such as Carta, Meta, and Google.
At Carta, where he served as VP of Product, Rajani oversaw a diverse product portfolio, including Carta’s core business and generative AI initiatives. He played a key role in expanding the company internationally and growing into new market segments and solutions.
During his tenure at Meta, Rajani founded the Messenger monetisation team, leveraging AI to create a multi-billion dollar business. He was also part of the founding team at Instagram, where he launched the ads platform, helping to grow the advertiser base to over one million. Previously, as an Engineering Team Lead at Google, he contributed to core search and ads products, including Google Scholar and early travel products like flights and hotel search.
“We are thrilled to welcome Rajani to the Meesho family,” said Vidit Aatrey, founder, Meesho. “His leadership will be instrumental in driving product innovation, enhancing customer experience, and building a world-class product organisation as we continue to scale our platform.”
Rajani expressed his enthusiasm for the role, stating, “I have long admired Meesho’s transformative impact on e-commerce in India. I am excited to work with Meesho’s talented team to build innovative solutions that empower millions of Indians.”
This appointment follows Meesho’s recent addition of four independent directors to its board, including Kalpana Morparia, Hari S Bhartia, Surojit Chatterjee, and Rohit Bhagat.
Founded in 2015 by IIT Delhi graduates Sanjeev Barnwal and Vidit Aatrey, Meesho is backed by Softbank and has a vision to enable 100 million small businesses. The company provides small businesses, including SMBs, MSMEs, and individual entrepreneurs, with access to millions of customers, a platform of 30 categories, pan-India logistics, payment services, and customer support capabilities to run their businesses on the Meesho ecosystem.
Rajani holds an MBA from Harvard Business School, a bachelor’s degree in Computer Science from the Indian Institute of Technology, Delhi, and a certification in Machine Learning from Stanford.
