Leading value fashion retailer Max Fashion has announced actor Siddhant Chaturvedi as its first-ever male brand ambassador. Chaturvedi will front the brand’s new campaign, “How New Is Your New?”, which highlights Max’s focus on offering fresh, trend-driven styles every week.
Known for his effortless style and strong connect with Gen Z, Chaturvedi brings a youthful edge to Max’s brand identity. He joins Kalki Koechlin and Alaya F, creating a diverse trio of ambassadors who represent individuality, cultural depth, and fearless energy.
Speaking about the association, Siddhant Chaturvedi said, “Style today is about evolution. I’m not the same guy on set, at the gym, or hanging out with friends. ‘How New Is Your New?’ makes you think about that shift, and Max captures it perfectly with collections that keep up with you, not the other way around.”
The new campaign extends across categories including athleisure and casual wear, designed to make everyday dressing an act of self-expression.
Sumit Chandna, Deputy CEO of Max Fashion added, “Our partnership with Siddhant is a natural fit. He represents a confident, creative, and forward-moving India, the same qualities we celebrate in our customers. ‘How New Is Your New?’ is our way of giving them the freedom to reinvent their look as often as they want, with fresh styles curated specially for them every week.”
Max Fashion, part of Landmark Group, is one of the largest fashion brands across the Middle East and India with 520+ stores across 210+ cities in India. Its vision is to democratize fashion by making global trends accessible at affordable prices. The brand has a strong omnichannel presence through its website maxfashion.com and mobile app.
