Colour cosmetics brand Mattlook Cosmetics has partnered with Swiggy Instamart to enter quick-commerce. This strategic collaboration will enable customers to receive Mattlook’s high-quality products at their doorsteps within 10 minutes.
Founded in 2017, Mattlook Cosmetics has cemented its place as a leading beauty brand with a presence in 15,000 general trade outlets across 22 states.
With a robust distribution network and an extensive portfolio of over 1,200 SKUs, the brand caters to diverse beauty needs, making premium-quality cosmetics accessible to a wide consumer base.
Commenting on the partnership, Yashu Jain, Co-founder and CMO of Mattlook Cosmetics, said, “Collaborating with Swiggy Instamart allows us to revolutionise the way customers shop for beauty products. From last-minute touch-ups to emergency beauty needs, our high-performance products will now be available instantly. As we aim to become a Rs 500 crore brand by 2028, this partnership, along with our expansion plans and growing product portfolio, will help us achieve our vision.”
Through Swiggy Instamart, customers can shop for Mattlook’s best-selling products across all major makeup categories, including face, lip, and eye essentials. Top-selling items such as mattifying primers, high-definition concealers, transfer-proof lipsticks, and eyeliners will be available for quick delivery, ensuring that beauty enthusiasts have access to their favourite products without delay.
While Mattlook Cosmetics enjoys a strong offline presence, the brand is actively expanding its digital footprint to cater to the growing demand for quick and convenient shopping experiences.
