Beauty brand Mars Cosmetics inaugurated its first kiosk at V3S Mall, Laxmi Nagar in New Delhi, the brand announced in a release on Wednesday.
The kiosk boasts an extensive inventory of over 300 SKUs, showcasing a diverse array of beauty products spanning across eyes, lips, face, and makeup tools. What sets this shopping destination apart is its commitment to delivering an immersive product trial experience that caters to the evolving needs of the discerning fashion-conscious consumer. Beyond serving as a haven for in-person retail therapy, it doubles as an invaluable hub for gathering essential customer insights.
The kiosk’s design is a testament to Mars Cosmetics’ unwavering dedication to beauty and aesthetics. It is thoughtfully divided into four distinct sections, namely “Face,” “Face Tools,” “Eyes,” and “Lips,” ensuring a seamless shopping journey tailored to each customer’s preferences. The soft pink color scheme adds an air of sophistication and seamlessly complements the brand’s trending product range, creating an inviting atmosphere that resonates with beauty enthusiasts.
Our kiosk not only showcases our extensive product range but also provides a hands-on, immersive experience that simply cannot be replicated online. We envision the opening of more such stores in the near future.”
Mars Cosmetics has set forth ambitious expansion plans, with a strategic focus on establishing kiosks and retail outlets in prominent locations across Delhi. The brand is also setting its sights on a nationwide presence in India, thereby making high-quality beauty products more accessible to a broader audience.
About Mars Cosmetics
Mars Cosmetics is a vegetarian and cruelty-free Indian brand that is unwaveringly committed to providing “Super Effective” products at “Super Affordable” prices. Their makeup products are meticulously crafted to cater to the unique skin conditions of Indian women, with each piece being researched, iterated, and designed in India. In addition to their kiosk at V3S Mall, Mars Cosmetics’ extensive product range is readily available on all leading e-commerce platforms, including Amazon, Nykaa, Myntra, Flipkart, Blinkit, Meesho, Purplle, and Tira.
