Indian womenswear brand Madame has further strengthened its retail footprint with the launch of a new Exclusive Brand Outlet (EBO) at Srinagar International Airport.
The store, located at the Airport Authority of India (AAI) Terminal 1, First Floor, caters to the fashion needs of travellers with a curated selection of apparel and accessories.
This marks Madame’s third airport store in India, following successful outlets in Mumbai and Pune, and reinforces its growing presence in Jammu & Kashmir.
The store will showcase a travel-friendly assortment, including shackets, shirts, jackets, cardigans, sling bags, perfumes, and stoles—designed to meet the preferences of modern, on-the-go shoppers.
Akhil Jain, Executive Director of Jain Amar (parent co. of Madame) stated, “The opening of our store at Srinagar Airport is a significant milestone in our journey to enhance the travel retail experience. With a unique mix of stylish apparel and accessories, we aim to provide travellers with convenient and fashionable choices on the go.”
To maximise customer engagement, Madame will introduce time-bound promotions aligned with flight schedules, ensuring quick and rewarding shopping experiences for passengers. The move aligns with the brand’s broader vision of establishing a stronghold in high-traffic locations across India.
With over 170 exclusive stores and 900+ retail touchpoints nationwide, Madame continues to thrive in the women’s western-wear segment. The brand also retails online via platforms like Myntra, Ajio, and its own e-commerce portal, madameonline.com.
Since its inception in 1993, Madame has been a pioneer in women’s fashion, offering chic casual and party wear. With a robust offline and online presence, the brand remains a favourite among style-conscious consumers across India.
