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Luxury Leather Brand Da Milano Eliminates All Discounts, Goes Full Price

In the realm of haute couture, where craftsmanship meets opulence, has emerged a luxury homegrown handbag brand, Da Milano. The brand, with its pure leather and handcrafted designs, has carved more than just a niche for itself. It has evolved into a global brand, and each stitch and every meticulous detail tells a story of elegance seamlessly blended with contemporary design.

In its quest for exquisite accessories, Da Milano has recently decided to eliminate all discounts and promotions aside from its EOSS.

“The brand has been very well received by customers at full price, which shows the right product placement in the luxury accessories space. Our quality and finish, in-store customer experience and post-purchase service, our USP of providing Lifetime Service Warranty – everything aligns with the commitment of being a luxury brand, and hence we have decided to eliminate all discounts going forth,” says Founder & MD, Da Milano, Sahil Malik.

Understanding the demand for designer articles and overall aesthetics in the Indian market, Sahil Malik has built a brand that competes with none and is at par with leading international brands. The brand hosts 45 varied categories, from handbags to computer bags, small leather goods to corporate essentials for both men and women.

Retail Reach
Founded in 1989, Da Milano has been on a mission to provide its patrons with innovative, modern, and luxurious designs that blend fantasy with fashion. Using only the finest leather materials and the expertise of skilled artisans, the brand has established itself as a leader in the fashion world.

In 2023, celebrating 30+ years of being an authentic Italian design and artisanship, Da Milano unveiled 7 brand new stores in one month across India – 4 in Pune, Kochi, Jaipur, and Faridabad along with 3 new airport stores at Hyderabad, Chennai, and Ahmedabad intending to cater to the ever-growing demand for luxury leather accessories. This has taken its store count to 85 in India, all in major metropolitan cities. The brand also boasts of 10 international stores – 7 in Dubai, 1 in Sharjah, 1 in Bahrain, and 1 in Nepal.

Da Milano is planning on extending its reach to the Southeast Asian market by the end of 2023, including Indonesia, Singapore, Malaysia, and further parts of the UK – this includes establishing a presence in leading airports of the world like DXB, Changi, and Heathrow.

As the MD of Da Milano, Sahil Malik believes in the principle of having the right real estate and that every store must be in the prime locality — be it in a market or mall. Reflecting this tremendous journey of evolutionary growth and luxurious splendor, every store reflects the values and ethos of the iconic brand. The brand has its finger firmly on the pulse of the customer, keeping an eye on the latest trends and hence launches 8-9 new products every week and almost 300 new products every year, ensuring that its customers always have something fresh and exciting to choose from.

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