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Footwear brand Ludic adds fragrance category to its product portfolio

Ludic, known for its footwear and lifestyle products, has expanded its portfolio by introducing a new line of fragrances under its division ‘Red by Ludic’. This summer launch includes four fragrances designed for both men and women, available for day and evening wear.

Men’s Fragrances:

  1. Leather: Features top notes of Raspberry, Saffron, and Thyme, middle notes of Olibanum and Jasmine, and base notes of Leather, Suede, Amber, and Woody scents.
  2. Coast: Combines Grapefruit, Neroli, Mandarin Orange, and Petitgrain in the top notes, with middle notes of Seaweed and Rosemary, and base notes of Virginia Cedar and Amber.

Women’s Fragrances:

  1. Velvet: Includes top notes of Mandarin Orange and Blood Orange, middle notes of Honey, Gardenia, Orange Blossom, Jasmine, and Peach, and base notes of Beeswax, Caramel, Patchouli, and Licorice.
  2. Ivy: Features top notes of Mandarin Orange, Pear, and Pepper, middle notes of Peony, Osmanthus, and Rose, and base notes of Patchouli, Musk, Cedar, and Leather.

“We are committed to building a lifestyle brand with a product line for every consumer in all categories. With this vision in mind, we are introducing our new division called ‘Red by Ludic’ only for beauty & personal care products. For now, we have begun with fragrances and have more launches in the pipeline this year under ‘red by Ludic’ along with our other lifestyle categories, especially in footwear,” Ishit Jethwa, Founder, Ludic said.

The fragrances are priced at Rs 999 for a 100 ml bottle and Rs 1,499 for a set of two. They are available on Ludic’s website, Amazon, and Flipkart.

Ludic is a lifestyle brand offering products in apparel, accessories, luggage, and beauty & personal care, with a strong focus on footwear. The brand targets consumers aged 16 and above and sells through its official website, Amazon, and Flipkart.

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