Global denim brand Levi’s® has unveiled its latest ICON store at Palladium Mall, South Bombay, as part of its ongoing Direct-To-Consumer (DTC) expansion in India. The new store brings an immersive and premium denim shopping experience to one of Mumbai’s most upscale retail destinations.
Spanning 5,197 sq. ft., the store offers a wide range of denim and lifestyle apparel for both men and women. The women’s section is a key highlight, featuring trend-forward silhouettes like flared, straight, and loose-fit jeans along with modern pieces such as corset-style tops, cropped layers, and more.
The men’s collection includes advanced stretch denim, relaxed fits, cargo pants, and casualwear designed for comfort and versatility.
The store’s design reflects Levi’s® denim heritage with indigo-themed interiors, including ombre ceilings and pillars. It also features a dedicated Tailor Shop offering bespoke services such as alterations, custom embroidery, and denim distressing. A spacious lounge area adds to the elevated shopping experience.
Hiren Gor, General Manager, South Asia at Levi Strauss & Co., said, “As we continue to strengthen our presence in India in line with our DTC strategy, Mumbai remains a key market for us. This space is designed to offer more than just great denim—it’s an immersive experience that blends craftsmanship, personalisation, and our signature head-to-toe styling.”
The new location reinforces Levi’s® position in the premium denim category and aligns with its strategy to enhance its DTC presence across key markets.
