KT Kids, a fast-growing children’s haircare brand, has announced Bollywood icon Kareena Kapoor Khan as its brand ambassador in a landmark collaboration aimed at reshaping the kids’ personal care category in India.
The partnership brings together Kareena’s credibility and influence with the global appeal of SpongeBob SquarePants, creating a never-before-seen fusion of Bollywood star power and international character branding in the kids’ grooming space.
KT Kids has quickly built trust with parents through its range of safe, clinically-tested haircare solutions tailored for children. Its standout SpongeBob SquarePants collection – spanning shampoos, serums, and protein creams – adds an element of fun and familiarity, making haircare engaging for both parents and kids.
Expressing her excitement, Kareena Kapoor Khan said, “I am delighted to be associated with KT Kids, a brand that truly understands the needs of children and parents today. As a mother, I know how important, safe and effective products are for kids, and KT Kids’ haircare range delivers just that – with a fun twist that kids absolutely love with the haircare range being age specific for boys and girls.”
Commenting on the association, Dhruv Sayani, Founder of KT Kids, said, “With Kareena Kapoor Khan joining us, KT Kids is taking a bold step towards redefining the future of children’s haircare in India. Our SpongeBob SquarePants line and this association together represent a movement built on safety, trust, and aspiration.”
With this collaboration, KT Kids positions itself as the first brand in India to merge global entertainment icons with Bollywood influence in children’s haircare, aiming to transform daily grooming routines into moments of joy.
KT Kids products are available at www.ktkids.in and on Instagram at @ktkids_official.
