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Kapsons: Crafting a fashion legacy in North India

In the vibrant landscape of North India, where fashion meets innovation, Kapsons Group stands tall as a beacon of retail excellence. Today, this conglomerate of seven companies, helmed by the visionary Director Akshay Kapoor, has etched its legacy over three remarkable decades. From its humble beginnings in the heart of Chandigarh, Kapsons has blossomed into a colossal retail empire, boasting a staggering Rs 400 crore+ turnover, and spanning 19 cities, 5 states, and 1 Union Territory through a network of 25 stores.

The Genesis: A Window of Opportunity in the 80s
The Kapsons’ journey began in the late 80s when co-founders Vipin and Darpan Kapoor seized a golden opportunity. Kapsons, aptly named the #DoorToGlobalFashion, pioneered the concept of consolidating multiple international brands under one roof. Since then, this retail juggernaut has been enthralling shopaholics of all ages and securing its position as an industry pioneer in retail, distribution, technology, outsourcing, and service provision.

Mastering the Retail Landscape: A Saga of Growth
Kapsons’ trajectory is marked by milestones, and its journey is a testament to resilience and innovation. Big names like Tommy Hilȃger, Calvin Klein, Vero Moda, Forever New, Levi’s, Superdry, Jack & Jones, and Madame have found a home within the Kapsons umbrella. With over five lakh loyal customers and a dedicated workforce of 1,500+, Kapsons stands as a paragon of retail excellence.

Positioning in the Fashion Retail Market: A North Star in the North
From its origins in Chandigarh, Kapsons has evolved into a retail behemoth, positioned as one of the largest conglomerates in North India. Catering to five lakh customers through 25 stores, Kapsons is not merely a fashion retailer; it’s an experience. Kapsons Fashion, the flagship entity, pioneered as North India’s first one-stop global fashion destination, seamlessly blending international brands like Tommy Hilfiger, U.S. Polo, and Puma under one roof. The brand has expanded its footprint into Kapkids and Miss Kapsons, offering a comprehensive family shopping experience.

Unique Proposition: Beyond Square Footage
Kapsons stores, with an average size of 15,000 square feet, transcend conventional retail spaces. Beyond being just stores, they are curated experiences. In the era of social media dominance, Kapsons understands the importance of creating shareable moments. Each outlet features an exclusive “Instagram/Selfie spot,” resonating with the youth and fostering engagement. From photogenic setups to interactive displays, Kapsons crafts an immersive environment that goes beyond retail.

Expansion Plans: Growing the Kapsons Legacy
In 2024, Kapsons envisions adding five new stores, spanning over 1 lakh square feet, in Jalandhar, Mohali, Kangra, and Kullu. The brand’s expansion blueprint extends beyond physical growth, encompassing digital reach, audience engagement, and market disruption. Targeting Tier 2 and Tier 3 markets, Kapsons aims to increase its square footage area by 40% and maintain a growth rate of 25% in the North. The focus remains on expanding pan-India and establishing a formidable presence in both physical and online retail spaces.

Brand Portfolio: Curated Elegance
With over 100 global brands in its portfolio, Kapsons continues to captivate fashion enthusiasts. From Tommy Hilfiger to Armani Exchange, U.S. Polo to Calvin Klein, the brand portfolio is a testament to Kapsons’ commitment to quality and diversity. The sweet spot for Kapsons lies in the average selling price of Rs 7,800, where brands like Tommy Hilfiger, U.S. Polo, and Puma shine.

Consumer Trends: The Pulse of Fashion
Kapsons thrives on understanding and adapting to consumer trends. The demand for trendy casuals, driven by factors like affordability, variety, and social media influence, remains a focal point. In the age of fast fashion, Kapsons caters to the dynamic needs of its diverse consumer base.

Listing Criteria: Selecting Partners for the Journey
Before welcoming a brand into the Kapsons family, stringent criteria are adhered to. The brand must align with Kapsons’ overall strategy, possess market fit within existing segments, showcase financial viability, maintain product quality, and demonstrate adaptability to emerging trends. This meticulous selection process ensures that each brand enriches the Kapsons experience.

Future Prospects: Navigating Challenges and Aspiring Heights
As Kapsons gears up for the future, it faces challenges familiar to seasoned retailers. Competition from traditional and online platforms, evolving consumer preferences, inventory management, and meeting the rising expectations of customers are constant hurdles. However, with over 34 years of expertise, Kapsons embraces these challenges as opportunities for growth. The last quarter’s impressive figure of Rs 70 crore sets the stage for an ambitious target of Rs 105 crore in the upcoming quarter, embodying Kapsons’ unwavering commitment to excellence.

In the kaleidoscope of North India’s retail landscape, Kapsons stands not just as a conglomerate but as a curator of fashion experiences, continually evolving to define the future of retail.

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