Juicy Couture has strengthened its retail footprint in India with the launch of a new Exclusive Brand Outlet (EBO) at Skycity Mall, Borivali East, Mumbai. The opening marks another strategic step for the iconic Los Angeles–based fashion brand as it deepens its presence in one of India’s most influential fashion and lifestyle markets.
Designed to deliver an immersive brand experience, the Borivali store reflects Juicy Couture’s signature aesthetic—blending casual luxury with unapologetic glamour and bold, playful design. Known globally for its vibrant colour palette and trend-forward silhouettes, the brand continues to appeal strongly to a young, fashion-conscious consumer base.
The Mumbai outlet showcases Juicy Couture’s latest collections, curated specifically for the modern Indian shopper. The assortment includes the brand’s iconic velour tracksuits, premium lingerie, handbags and select lifestyle products, reinforcing its positioning as an aspirational lifestyle label.
“Juicy Couture represents the pinnacle of Californian glamour and bold fashion. Bringing this energy to Mumbai, a city that lives and breathes style, is an important step in our journey,” said Abhinav Kumar, Co-Founder, Brand Concepts Limited. “This new location at Skycity Mall allows us to directly connect with our chic customers, offering them a curated selection that embodies luxury, quality, and the true spirit of the brand.”
The Mumbai launch forms part of Juicy Couture’s broader expansion strategy in India, aimed at strengthening its connect with metropolitan consumers through premium physical retail touchpoints. The store’s design and product mix have been curated to deliver a distinctive, global lifestyle experience aligned with evolving Indian fashion sensibilities.
With this addition, Brand Concepts Ltd. continues to consolidate its position as a key player in India’s fashion and lifestyle retail space. In partnership with Authentic Brands Group, the company oversees the expansion of Juicy Couture’s apparel, handbags, accessories and travel gear across the Indian market.
