Strengthening its position in India’s intimate wear market, Page Industries—the exclusive licensee of Jockey International Inc.—has relaunched its celebrated “Bras As Versatile as I Am” campaign under the Jockey Woman collection. This marks a renewed focus on innovation and inclusivity, showcasing an expanded bra range designed to meet the evolving needs of women across diverse lifestyles and life stages.
Since its inception, Jockey Woman has steadily grown from offering basic essentials to curating one of the most versatile bra portfolios in the country. The current collection spans a wide array of styles—from strapless and multiway bras to plus-size, active, lounge, nursing, and everyday T-shirt bras—each tailored to deliver superior fit, comfort, and support.
Nihal Rajan, CMO of Jockey India, said, “At Jockey, we see innerwear not just as an everyday essential, but as an extension of a woman’s personality and lifestyle. We believe that true innovation lies in the details. Every style we create is the outcome of deliberate thought, technical precision, and deep consumer insight, ensuring that what we offer is not just new, but meaningfully better for the women who choose us. This philosophy comes alive in the ‘Bras As Versatile As I Am’ campaign – a reflection of our promise to combine thoughtful design with real purpose, so every woman finds a bra that fits not just her body, but her life.”
The campaign aims to reinforce the idea that no woman is “one-style-fits-all,” and celebrates the individuality of every wearer. By catering to varying preferences and body types, Jockey Woman’s latest offering positions itself as a go-to brand for everyday and occasion-specific innerwear that blends functionality with style.
Jockey India, with over 20 years of leadership in the innerwear segment, continues to evolve in tune with consumer preferences. Its women’s line is crafted for a range of moments—be it work, travel, lounge, or rest—emphasizing the brand’s long-standing commitment to quality, comfort, and relevance.
The campaign will roll out across more than 1,000 retail points, supported by digital-first experiences and influencer-led storytelling, extending the brand’s reach from major metros to emerging markets.
Page Industries is the exclusive licensee of JOCKEY International Inc. (USA) for the manufacture, distribution, and marketing of the JOCKEY® brand in India, Sri Lanka, Bangladesh, Nepal, Oman, Qatar, Maldives, Bhutan, and the UAE. It also holds the exclusive license for Speedo International Ltd. in India.
Jockey is Page Industries’ flagship brand and a leader in India’s premium innerwear and leisurewear space. The brand is currently present in 2,852+ cities and towns, across 113,715+ multi-brand outlets, 1,144+ exclusive brand outlets, and 3,026+ large-format stores, along with strong online availability. Speedo, the global swimwear brand, is available in 1,074+ stores, including 28+ exclusive outlets across 90+ cities.
