Artisanal lifestyle brand from Aditya Birla Fashion and Retail Ltd. (ABFRL) has unveiled its latest store at Worldmark Gurgugram.
Jaypore is one of India’s leading brands for all things Craft and Artisanal across apparel, jewellery, and home products segments. India has a rich heritage of handmade crafts and traditional products and Jaypore is committed to designing, sourcing, and retailing authentic Indian products that suit a modern lifestyle. The brand hosts more than 30 crafts and curates them on its e-commerce website along with its stores.
With this launch, Jaypore now operates 32 stores across the country. Sprawled across 2,000 sq. ft., the new Jaypore store is an immersive journey into the heart of India’s craft culture.
The store’s design is rooted in earthy elegance, with handcrafted nuances, tactile textures, and traditional materials seamlessly woven into the visual storytelling within the space.
Manu Gupta, Vice President & Brand Head, Jaypore said, “Our rapid expansion reflects a strong and growing appetite for authentic, design-led artisanal products. With every new store, we are not just expanding our footprint but also deepening our narrative.”
The new Jaypore store offers collection of womenswear and menswear, that reflect that artistic diversity of India. It showcases handcrafted textiles and techniques passed down through generations — including Kantha, Bagh, Jamdani, Brocade, Chikankari, Gota Patti, Ikat, Kota weaves, and more.
Beyond apparel, the store also offers jewellery that reflects both tribal traditions and timeless elegance, with pieces in silver, handcrafted jhumkas, balis, and both contemporary and traditional designs.
The home collection brings Indian materials into contemporary living — with brassware, kansa, Dokra, decal prints, among others.
As Jaypore continues to grow its presence, the brand remains anchored in its founding vision: to champion the spirit of Indian artisanship while offering a fresh, design-forward perspective for today’s culturally curious and quality-conscious consumer.
