Jaypore, Aditya Birla Fashion and Retail Ltd.’s premium artisanal lifestyle brand, has strengthened its retail network with the launch of a flagship store in Greater Kailash, Delhi.
This expansion marks a key milestone in Jaypore’s mission to bring ethically sourced, handcrafted products to urban consumers while supporting rural artisans.
Spanning 2,360 sq. ft. across two levels, the store blends modern aesthetics with traditional Indian craftsmanship. A striking façade inspired by Punjab’s Phulkari craft and a warm terracotta entrance set the tone for an immersive shopping experience. Inside, handcrafted Chettinad tiles, vintage textiles, and intricate artisan details enhance the ambiance.
Commenting on the launch, Manu Gupta, Vice President & Brand Head, Jaypore, said, “This store is a testament to our commitment to bringing India’s finest handcrafted products to a wider audience while creating an immersive retail experience. As we continue to expand our presence, we remain dedicated to supporting artisans and preserving the country’s rich craft heritage, while also catering to the evolving tastes of today’s consumers.”
The store houses Jaypore’s signature handcrafted apparel, jewellery, and home décor collections, featuring block prints, nature-inspired motifs, and artisanal silver and gold-plated jewellery. The dedicated jewellery section, marked by a hand-painted Kalamkari entrance, offers an intimate shopping experience.
With this addition, Jaypore now operates 28 exclusive brand outlets nationwide, including seven in North India. The expansion aligns with the brand’s omnichannel strategy, integrating physical retail with digital platforms to amplify its impact on artisan communities across 30 craft clusters.
