Founded in 2004, womenswear brand Jaipur Kurti has launched its first store in Bengaluru at Commercial Street. The brand – which is a part of Nandani Creation Ltd and is an NSE-listed company – has 9 physical stores including the new one in Bengaluru and one each in Gurugram, Jaipur and Sri Ganganagar. It’s also planning stores in Faridabad, Ahmednagar, Latur, Delhi, Muzaffarnagar, and Hyderabad along with unveiling its offerings in Jammu, Kota, and Hubli.
The brand, which offers a wide range of women’s apparel, including suit sets, pants, palazzos, fusion wear, kurtas, co-ord sets, dresses, tops, loungewear, bottom wear, and plus sizes caters to the diverse style preferences of the modern woman. Bengaluru being an IT hub with a large female working force saw a high demand for the style of apparel offered by Jaipur Kurti.
Jaipur Kurti’s own website as well as third party online partners saw a significant increase in demand for products in Bengaluru especially since renowned Bollywood actress Madhuri Dixit became the brand ambassador.
Now, with has 9 physical stores including the new one in Bengaluru, women can try on these kurtis firsthand, which is sure to boost demand and improve the shopping experience for women in the city.
Anuj Mundhra, Chairman & MD, said on the occasion of the launch, “Jaipur Kurti is not just a brand; it’s a journey that began in the heart of the Pink City. We are thrilled to announce the grand opening of our first-ever store in Bangalore! This marks an exciting milestone for us as we extend our presence in this vibrant city. Jaipur Kurti has always been about celebrating timeless beauty and ethnicity. This new store will allow us to bring that essence even closer to the modern women of Bengaluru indulging in the brand’s offerings.”
Jaipur Kurti has garnered a legion of loyal customers through its online presence. The launch of this store in Bengaluru will bridge the gap between the virtual and physical worlds, allowing customers to interact firsthand with the products. This strategic move aims to enhance brand engagement and create an immersive shopping experience.
