Founded in 2004, womenswear brand Jaipur Kurti has launched its first store in Bengaluru at Commercial Street. The brand – which is a part of Nandani Creation Ltd and is an NSE-listed company – has 9 physical stores including the new one in Bengaluru and one each in Gurugram, Jaipur and Sri Ganganagar. It’s also planning stores in Faridabad, Ahmednagar, Latur, Delhi, Muzaffarnagar, and Hyderabad along with unveiling its offerings in Jammu, Kota, and Hubli.
The brand, which offers a wide range of women’s apparel, including suit sets, pants, palazzos, fusion wear, kurtas, co-ord sets, dresses, tops, loungewear, bottom wear, and plus sizes caters to the diverse style preferences of the modern woman. Bengaluru being an IT hub with a large female working force saw a high demand for the style of apparel offered by Jaipur Kurti.
Jaipur Kurti’s own website as well as third party online partners saw a significant increase in demand for products in Bengaluru especially since renowned Bollywood actress Madhuri Dixit became the brand ambassador.
Now that the brand has 9 physical stores in many cities, women can try the products firsthand, which is slated to boost demand and improve the shopping experience for women in the city.
On the occasion of the launch of the new store, Anuj Mundhra, Chairman & MD, Jaipur Kurti, said “Jaipur Kurti is not just a brand; it’s a journey that began in the heart of the Pink City. We are thrilled to announce the grand opening of our first-ever store in Bangalore! This marks an exciting milestone for us as we extend our presence in this vibrant city. Jaipur Kurti has always been about celebrating timeless beauty and ethnicity. This new store will allow us to bring that essence even closer to the modern women of Bengaluru indulging in the brand’s offerings.”
The brand has already garnered a legion of loyal customers through its online presence and the launch of the Bengaluru store will only serve to bridge the gap between the virtual and physical worlds, allowing customers to interact firsthand with the products. This strategic move aims to enhance brand engagement and create an immersive shopping experience.
