JACK&JONES JUNIOR has expanded its categories to with a new collection for boys aged 2-4 years, bringing its signature mix of cool, comfort, and confidence to an even younger crew.
The move comes in response to growing demand from parents who love the brand and want their little ones to get in on the action early.
The 2–4 years collection is full of playful energy and offers bold prints, vibrant graphics, and age-appropriate details across styles that are made for movement. Crafted with breathable, soft-touch fabrics with elasticated waists, easy closures, and gentle seams, every piece is built for all-day comfort and freedom.
“Expanding into the 2–4 years category is a strategic step that reflects both the evolution of JACK&JONES JUNIOR and the growing expectations of our consumers. This launch allows us to build deeper connections with our customers by becoming part of a child’s style journey from the very beginning — while continuing to deliver the quality, comfort, and design excellence the brand is known for,” says Mrithyunjay Amblimath, COO of Bestseller India.
The new 2–4 years range is now available at select JACK&JONES JUNIOR stores across India, with a wider rollout planned for Autumn/Winter 2025.
Prices are in line with the existing 4–14 years offering, keeping things stylish, smart, and accessible.
Previous to this launch, JACK&JONES Junior offered clothing for boys aged 4-14 years.
JACK&JONES Junior currently has has 30 exclusive brand outlets & 163 shop-in-shops spread across the country and also available online on jackjonesjunior.in.
