IRTH, the premium handbag brand from the House of Titan, has unveiled its first exclusive store in North India at DLF Mall of India, Noida. The new store marks a significant milestone in the brand’s retail journey and kicks off its strategic expansion plan.
Titan is planning to open 25 more IRTH stores by FY25-26, and reach 100 exclusive stores across India by FY28.
Launched in 2022, IRTH has rapidly built a reputation for offering thoughtfully designed, stylish, and functional handbags that resonate with modern Indian women. With its entry into Noida, the brand now looks to deepen its physical retail footprint across the country.
“This launch is a key milestone as we aim to build IRTH into a ₹1,000 crore brand by FY27, alongside Fastrack Bags. Noida’s rapid growth and aspirational consumer base make it a strategic market for our premium, design-led handbags,” said Manish Gupta, CEO – Fragrance and Accessories Division, Titan Company Ltd.
Spanning 401 sq. ft., the new IRTH store is designed as an immersive destination, featuring the brand’s clean and minimal aesthetic. The signature yellow door stands as a joyful invitation into a world curated around the brand’s core concept of “Pockets of Joy.” The store showcases IRTH’s complete portfolio including workbags, tall totes, shoulder bags, slings, clutches, wallets, and unique offerings such as detachable organisers and Mom Bags.
In addition to functional handbags, the store also houses its ‘Crafted in India’ leather exclusives, reflecting timeless craftsmanship, and a charming selection of ‘Little Delights’ like bookmarks, passport holders, charms, and miniature bags—all made in genuine leather.
With over 1 lakh customers served so far, IRTH is currently available in 136 large-format retail stores like Lifestyle and Shoppers Stop, and exclusively online on Myntra.
