Homegrown fitness and lifestyle brand HRX, founded by actor Hrithik Roshan, has announced its foray into the travel category with the launch of the HRX Travel Range, developed in partnership with Escape Plan.
Extending its performance-first ethos beyond fitness apparel, the new collection is engineered for resilience and agility. With impact-resistant exteriors, modular compartments, and ergonomic builds, the travel gear is designed for the ‘Everyday Athlete’ — consumers who carry the spirit of motion not just in the gym, but also at work, play, and exploration.
On the expansion of HRX in the lifestyle category, Ajay Singh, Business Head, HRX, says, “Our mission is to build relevance at every touchpoint of a fitness-driven lifestyle. Travel gear represents a powerful adjacency, because for today’s consumers, fitness and motion aren’t separate worlds. They want products that enable them to live without compromise, whether they’re training, commuting, or exploring new places. Entering this category allows us to scale HRX’s philosophy into everyday journeys while tapping into one of the fastest-growing lifestyle segments.
The growing popularity of Fitness related travels like Marathons, Ironman and Hyrox have also played a critical role in developing a range that enables Athletes. With this, we’re strengthening our position as a holistic lifestyle brand with strong, long-term growth opportunities.”
