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How Chique Clothing Company grew to 50 stores in less than a decade

Women’s apparel brand, Chique Clothing Company has undergone significant expansion since its establishment in 2015. What started as a single store in Delhi has now evolved into a nationwide presence, with over 50 stores across India. This growth reflects the brand’s dedication to empowering women and embracing their unique desi style, a company official announced on social media on Thursday.

The company’s growth trajectory is not merely defined by its expanding store network; it is also characterized by its impressive financial performance. Between 2020 and 2023, the company witnessed a staggering tenfold increase in revenue, a clear indication of its robust brand positioning and loyal customer base. This financial success has enabled this indie brand to offer lucrative franchise opportunities, guaranteeing a 30% return on investment for franchisees, as stated by Siddhant Gupta, Partner at Chique Clothing Company on his LinkedIn post.

“When we began, we never thought that we would distribute franchises, however, the love we received from people made us do it,” Siddhant Gupta, Partner at Chique Clothing Company said in a LinkedIn post.

Earlier this year, the company announced its ambitious expansion plans, aiming to establish a strong presence in Tier-2 and Tier-3 cities. This strategic move was driven by the brand’s recognition of the growing fashion consciousness and demand for stylish apparel in these regions. The company’s decision to partner with over 10 multibrand outlets further solidified its commitment to reaching a wider audience and expanding its retail footprint.

At the heart of Chique’s success lies its unwavering commitment to customer satisfaction. The brand has served over 2 lakh customers, with an impressive 40% repeat customer rate, highlighting the exceptional customer experience that the company consistently delivers. This loyal customer base is further reinforced by the brand’s association with renowned celebrities like Soha Ali Khan, Raveena Tandon, and Anita Hassanandani, who have graced themselves in Chique’s exquisite designs, adding to the brand’s allure and appeal.

As Chique Clothing Company continues to grow, it remains committed to inspiring and empowering women across India, one garment at a time. The brand’s vision for the future is to become a household name, synonymous with style, empowerment, and the celebration of modern desi fashion.

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