In a unique collaboration, House of Amrapali, Evoluzione, and SR Artefacts have launched a new flagship store in Mumbai, blending heritage, design, and craftsmanship into a seamless luxury retail experience. Located in the heart of the city, the 4,200 sq ft two-storey store offers an immersive journey through fine jewellery, curated fashion, and collectible silverware.
Designed as a tribute to Indian artistry, the store is part gallery and part temple, with distinct zones for each brand while maintaining a unified aesthetic. The interiors feature a soft, neutral palette, polished marble flooring, and dramatic design elements including a Thikri mirror staircase inspired by Rajasthan’s Sheesh Mahal and hand-painted trial rooms echoing traditional palace motifs.
House of Amrapali presents its iconic fine jewellery alongside Tribe Amrapali’s contemporary silver collections. Evoluzione brings together over 35 designer labels across prêt and couture, while SR Artefacts showcases over 500 handcrafted silver collectibles and restored heritage pieces. The store also houses Ananya Fine Jewellery, known for its Chakra collection that merges spiritual motifs with modern design.
Tarang Arora, CEO and Creative Director of Amrapali Jewels, said, “With this launch, our vision was to bring together culture and craftsmanship in their purest forms. From design to detailing, every element has been thoughtfully curated to celebrate Indian artistry in a setting that feels both intimate and grand.’’
“Our vision was to create a space where jewellery goes beyond adornment, where every piece holds meaning and tells a story,” adds Akanksha Arora, CEO of Tribe Amrapali. “By integrating rare crafts, antique elements, and modern interpretations, we’ve built a space that reflects the ethos of all three brands, refined, rooted, and relevant.”
Tina and Atul Malhotra Co-founders from Evoluzione added, “At Evoluzione, we’ve always believed in redefining luxury through meaningful curation, and this collaboration brings that belief to life in its most dynamic form. This flagship store brings that philosophy to life by offering a space where fashion, tradition, and modernity co-exist effortlessly.”
Vandana Sarawgi, Conceptualizer and Designer for SR Artefacts, shared, “This space was envisioned as more than a store—it’s a living museum of sorts. Through architectural details, heritage objects, and symbolic materials, we’ve created a dialogue between the past and the present. It’s a place where memory, craft, and design come together to stir emotion and invite reflection.”
The new flagship aims to offer more than just a retail destination—it invites visitors to explore and connect with Indian craftsmanship in an elevated, thoughtfully designed space.
