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In Focus

Stylox Fashion sets bold expansion drive; from B2B roots to 500 stores by FY30

Gurugram-based Stylox Fashion, one of India’s fastest-growing denim and casualwear brands, is charting an ambitious new chapter in its growth story. With active operations...

Conscious Chemist raises Rs 15 crore led by Atomic Capital

D2C skincare brand Conscious Chemist has raised Rs 15 crore in a bridge round led by Atomic Capital, which also participated in the brand’s...

Purplle expands offline footprint with new store launch in Cuttack

Omnichannel beauty retailer Purplle has bolstered its offline presence with the opening of its latest store at Nayabazar, Cuttack, marking another step in its...

Farewell to Simone Tata: The First Lady of Indian Beauty & Fashion Retail

It is with deep sadness that I write this tribute to Simone Naval Tata, who has passed away at the age of 95. For...

Purvaa Kapadia joins Blackberrys Menswear as Vice President – Brand Experience

Blackberrys Menswear has appointed Purvaa Kapadia as Vice President – Brand Experience, strengthening its leadership team as the brand expands its national presence and...

Carrefour India brings Raghu Tiwari on board as Category Head, Apparel & Fashion Divisions

Carrefour India, which operates through a franchise partnership with UAE-based Apparel Group, has appointed Raghu Tiwari as Category Head to lead both its Apparel & Fashion...

Desigual returns to India with a digital-first strategy on Myntra

A renewed chapter for the Barcelona-born brand as it re-enters one of the world’s fastest-growing fashion markets... Spanish fashion label Desigual has made its official return to...

Fashion Pro

The Intimate Revolution: Why innerwear in 2025 is all about mood & empowerment

The world of women’s innerwear is changing dramatically. No...

Beyond the Basics: Inside the Transformation of India’s $20 Billion Innerwear Industry

The Indian innerwear retail experience has undergone a revolution....

India’s Winterwear Market 2025: Navigating climate volatility & shifting global trade

The Indian winterwear market, a segment long defined by...

India’s A/W 25/26: Duality shapes India’s winterwear story

India’s winter style story is shaped by paradox—balancing resilience...

The New Mainstream: Why Regional Stories are the Future of Brand Connections in India?

In an increasingly interconnected India, where digital access and...
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IBoF Studio: Studio

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Must Read

Macroman M Series & Macrowoman W Series from the House of Rupa & Co. unveil ‘Socks Sutra’

Rupa & Company Limited’s flagship innerwear brands, Macroman M Series and Macrowoman W...

ENGYNE unveils ‘Build for the Brave’ – a festive & winter collection

Premium Indian menswear brand ENGYNE has launched its new festive and winter collection,...

American Eagle taps Ananya Panday & Lakshya as global ambassadors, unveils new denim campaign

American Eagle is doubling down on its denim legacy with the India launch...

Word of the Week

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Store Launch

Purplle expands offline footprint with new store launch in Cuttack

Omnichannel beauty retailer Purplle has bolstered its offline presence with the opening of its latest store at Nayabazar, Cuttack, marking another step in its...

Marketing

American Eagle taps Ananya Panday & Lakshya as global ambassadors, unveils new denim campaign

American Eagle is doubling down on its denim legacy with the India launch of its ‘Great Jeans For Everyone’ campaign, fronted by Bollywood’s rising...

New Collection

Macroman M Series & Macrowoman W Series from the House of Rupa & Co. unveil ‘Socks Sutra’

Rupa & Company Limited’s flagship innerwear brands,...

ENGYNE unveils ‘Build for the Brave’ – a festive & winter collection

Premium Indian menswear brand ENGYNE has launched...

Emporio Armani unveils Fall/Winter 2025 eyewear collection

Emporio Armani has unveiled its Fall/Winter 2025...

Shah Rukh and Aryan Khan’s D’YAVOL X forays into luxury eyewear

D’YAVOL X — the luxury streetwear label...

Sustainability

Birla Cellulose reaffirms its green leadership with sixth Dark Green Shirt win from Canopy

Birla Cellulose, the cellulosic fibres business of the Aditya Birla Group, has once again demonstrated its leadership in sustainable sourcing and forest conservation by...

RSWM partners with Adani Energy to power 70% of operations with renewable energy

RSWM Ltd, one of India’s leading textile manufacturers and...

India advances in sustainable MMCF supply chains; Aditya Birla in top 3 globally

As global textile supply chains move toward low-carbon and...

Birla Cellulose launches Liva Reviva™ M, India’s first mechanically recycled cellulosic fibre

In a landmark move that could redefine fashion’s environmental...