In Focus

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Neeman’s appoints Deepu Virmani as Chief Product Officer

Homegrown sustainable footwear brand Neeman's has appointed Deepu Virmani as its Chief Product Officer. In his new role, Virmani will lead Neeman’s end-to-end product...

Campus Activewear debuts redesigned retail concept with first store in Delhi

Apparel
Campus Activewear has opened its first store built on a redesigned retail concept in Roop Nagar, New Delhi, the company announced. The store, spanning...

NEWME reaches 40 stores across India, targets 60 stores by March 2027

Apparel
Gen Z fashion brand NEWME has crossed the 40-store milestone, opening two new outlets today in Lajpat Nagar, Delhi, and Model Town, Jalandhar. Both...

Wrogn posts 40% Q1 growth, eyes Rs 600 Cr GMV and 100+ stores by FY27

Apparel
Youth fashion brand Wrogn has started FY27 on a strong footing, posting Rs 125 crore in Q1 gross merchandise value (GMV) on the back...

Miraggio opens its second store at Inorbit Mall, Navi Mumbai

Accessories
Handbag and accessories brand Miraggio has opened its second store at Inorbit Mall in Vashi, its first location in the Mumbai Metropolitan Region. The...

Hand-Lasted, Homegrown: How Gully Labs Is Rewriting India’s Sneaker Playbook

In Conversation
When Arjun Singh returned from Australia in 2023, he looked at India’s booming sneaker culture and noticed something is missing. Singh noticed the desire...

The House of Rare names Sorav Arora as Chief Growth Officer

Appointments
Fashion and lifestyle brand The House of Rare has appointed Sorav Arora as its new Chief Growth Officer, effective September 2026. Based in Bengaluru,...

Fashion Pro

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Apparel

Pujo euphoria begins: Style Baazar puts fashion on the record with the world’s largest wardrobe

A 52-ft-wide, 25-ft-high fashion wardrobe gives Style Baazar a...
IBoF PRO

The Trent Fashion Machine: How Zudio Changed the Rules of Scale

From Westside’s integrated fashion platform to Zudio’s mass-market engine,...
Appointments

Fashioning Retail for Raymond Lifestyle: Ankur Kohli Takes the Business Development Lead

Raymond Lifestyle Limited is putting a sharper strategic focus...
IBoF PRO

The New Rules of Fashion Franchising: Balancing Growth, Profitability and Customer Experience

The success of fashion retail franchising is no longer...
IBoF PRO

Citykart at 200: Scaling Deep Density in India’s Value-Fashion Frontier

Citykart's 200th store opening in Bhilai, Chhattisgarh, on September...
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IBoF Studio: Studio

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Must Read

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VERO MODA ropes in Aditi Rao Hydari as face of A/W 2026 campaign

Womenswear label VERO MODA has announced actor Aditi Rao Hydari as the face...

Liberty Shoes unveils AW 2026 campaign Chalo Apni Chaal

Liberty Shoes Limited has launched a new campaign for its Autumn-Winter 2026 collection...

Charlotte Tilbury launches 3-in-1 lip tint in India, expands Pillow Talk range

Charlotte Tilbury Beauty is expanding its Pillow Talk line with the launch of...

Word of the Week

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Word-of-the-Week-new

Sustainability

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Research

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Technology

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Store Launch

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Campus Activewear debuts redesigned retail concept with first store in Delhi

Campus Activewear has opened its first store built on a redesigned retail concept in Roop Nagar, New Delhi, the company announced. The store, spanning...

Marketing

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VERO MODA ropes in Aditi Rao Hydari as face of A/W 2026 campaign

Womenswear label VERO MODA has announced actor Aditi Rao Hydari as the face of its Autumn/Winter 2026 campaign, in a move the brand says...

New Collection

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Footwear

Comet unveils Dilli, a limited-edition sneaker inspired by Delhi’s heritage

Homegrown footwear label Comet has launched a...
Apparel

UNIQLO unveils Fall/Winter 2026 collection

Global apparel retailer UNIQLO today announced the...
Beauty

Charlotte Tilbury launches 3-in-1 lip tint in India, expands Pillow Talk range

Charlotte Tilbury Beauty is expanding its Pillow...
Apparel

Max Fashion unveils Festive 2026 collection curated by Kalki Koechlin

Max Fashion has launched its Festive 2026...

Sustainability

The Bear House launches Bear Neo, a denim line that uses 90% less water

D2C menswear brand The Bear House is challenging the conventional way denim is made with the launch of Bear Neo, a new-generation denim collection...