Global fashion retailer H&M is set to make its debut on Nykaa Fashion and Nykaa this November, bringing its latest clothing collections and H&M Beauty range to Indian consumers.
As part of the partnership, H&M’s fashion line will be available on Nykaa Fashion, while H&M Beauty—featuring over 200 vegan makeup products and fragrances—will launch on Nykaa. With Nykaa’s combined consumer base of over 45 million, the move marks a strategic step in strengthening H&M’s online presence in India and expanding Nykaa’s global fashion and beauty portfolio.
Commenting on the partnership, Adwaita Nayar, Co-founder and Executive Director, Nykaa, said, “H&M’s debut on Nykaa and Nykaa Fashion is a landmark moment for India’s fashion and beauty landscape. It offers millions of consumers enhanced access to world-class style and beauty while strengthening Nykaa’s role as a bridge between global trends and Indian aspirations.”
To mark the collaboration, H&M will take over the Spotlight Stage at Nykaaland 3.0, Nykaa’s annual beauty and lifestyle festival, from 7–9 November at NSCI Grounds, Okhla, Delhi, where visitors can experience the brand’s immersive fashion and beauty showcase.
The launch will coincide with H&M’s Festive 2025 collection, featuring partywear and outerwear crafted from silky fabrics, metallic detailing, and draped silhouettes—perfect for both festive occasions and everyday wear.
Abhijeet Dabas, Executive Vice President and Business Head, Nykaa Fashion Ecommerce, added, “Partnering with H&M reinforces our mission to connect consumers with the best of global fashion in a way that resonates locally. This milestone expands choice and brings world-class fashion closer to millions of Indians.”
“Our partnership with Nykaa allows us to connect with a digitally engaged audience and make our fashion and beauty offerings more accessible. It represents a significant step in H&M’s expansion strategy in India,” added Helena Kuylenstierna, Director, H&M India.
Consumers can shop H&M’s latest collections and H&M Beauty range on Nykaa Fashion and Nykaa starting this November, with exclusive previews available at Nykaaland 3.0.
