Delhi-based streetwear brand Gully Labs has announced the grand opening of its inaugural flagship store at Panchsheel Enclave, Delhi. The store is designed as more than just a retail space – it is positioned as a cultural hub celebrating Indian street energy through sneakers, apparel, and experiences.
Spread across three levels, the flagship reflects the brand’s ethos of authenticity, creativity, and community. The ground floor showcases Gully Labs’ core sneaker and apparel collections in a setting inspired by India’s bustling streets. The first floor combines culture and craftsmanship with a coffee experience in collaboration with Subko, a sneaker customization zone, and a shoe-making museum highlighting the traditional art of karigari. The second floor, called the Baithak, is a community space for events, conversations, and cultural gatherings.
Arjun Singh, Co-Founder of Gully Labs, said, “After over a year of dreaming, creating, and dedicating ourselves to every detail, we are finally ready to open the doors to our first Gully Labs flagship store. This isn’t just a launch; it’s a milestone we are proud to share with everyone who embarked on this journey with us. Our store is a Baithak – a gathering place for stories, voices, and communities to come together.”
Co-Founder Animesh Mishra added, “This store epitomises our dream, shaped by the gullies we grew up in, the supporters who believed in us, and the myriad moments of challenge and triumph we faced. Every brick in this store tells a story, and now it belongs to all of us. Opening these doors is not just a celebration; it’s our way of honouring the spirit and resilience that defines the Indian story.”
Founded in 2023 by Singh and Mishra, Gully Labs is a New Delhi-based sneaker design house. The brand redefines India’s design language through storytelling, craftsmanship, and community. By blending local narratives with globally refined design, Gully Labs creates limited-edition sneakers that turn heritage into art. Each new collection is released every 60 days, reflecting the brand’s commitment to innovation and cultural relevance.
Gully Labs’ sneakers are handcrafted in India using premium thick-grain leather and durable rubber soles. Notable designs include the Diwali-inspired ‘Saaj Orange’, featuring Rangoli-inspired patterns and Devanagari script branding, and the ‘Naadu’ sneaker, which channels Kerala’s essence through intricate motifs like Chundan Vallam and Pookalam.
These culturally rich designs resonate with a design-aware community at the brand’s core. With a mission to embrace culture rather than chase trends, Gully Labs has garnered attention in India’s burgeoning sneaker scene.
