American sportswear brand Gant has announced the appointment of Bollywood actor Shahid Kapoor as its brand ambassador in India, marking a key step in strengthening its presence in one of the world’s fastest-growing fashion markets.
The partnership debuts with the launch of ‘Button Up. Build Your Story’, a campaign that celebrates resilience, individuality, and self-expression. Kapoor headlines the campaign film, embodying the values of progress and authenticity that the brand stands for.
“Style for me has always been about authenticity, wearing something that not only looks good but also tells a story about who you are,” says Shahid Kapoor. “That’s what makes my partnership with Gant so exciting. The brand’s legacy of effortless sophistication and its belief in progress and self-expression resonate deeply with me. I’m proud to represent Gant as we inspire people to build their own stories.”
Fredrik Malm, EVP of Global Commercial, Brand & Product, Gant, adds, “Gant has always shaped a modern identity rooted in heritage that resonates worldwide. Through this partnership, we aim to deepen our connection with Indian consumers and bring them closer to Gant’s world of culture, lifestyle, and elegance.”
Pawan Khandelwal, Managing Director, Samarth Lifestyle adds, “With Shahid Kapoor as our Brand Ambassador, GANT is making a bold move to strengthen our bond with consumers in India.”
Currently, Gant is retailed across 30+ cities in India, in addition to its own website and leading marketplaces. As part of its expansion strategy, Gant and its partner Samarth Lifestyle plan to double the brand’s exclusive stores to 50 in the next two years.
