Pop music icon Rihanna’s globally celebrated beauty brands, Fenty Beauty and Fenty Skin, have officially made their debut in India through Reliance Retail’s Tira and Sephora.
Starting August 7, 2025, Indian consumers will be able to explore Fenty products in over 50 stores across 16 cities through exclusive partnerships with Sephora and Tira. The products will also will available online on Sephora.in and TiraBeauty.com
“Bringing Fenty Beauty and Fenty Skin to India means so much to me. It has always been about making sure everyone, everywhere, feels seen, celebrated, and confident in their skin. Now, we’re making it even easier for more people to experience our products,” said Rihanna.
Reliance Retail, which operates both Sephora India and Tira, is bringing the brand to the country.
“We are thrilled to bring Fenty Beauty’s iconic and inclusive range through Reliance Retail’s omni-channel presence with Tira and Sephora. This launch underscores our commitment to making the world’s best global brands available to the Indian consumers – both online and offline,” said lsha Ambani, Director, Reliance Retail Ventures Ltd.
“Sephora, the world’s leading beauty retailer, is delighted to expand our global partnership with Fenty Beauty to India. As champions of their revolutionary approach since 2017, this launch embodies our commitment to an inclusive beauty experience where everyone can explore and embrace their unique selves,” added Guillaume Motte, Global President and CEO of Sephora.
Launched in 2017, Fenty Beauty is known for its inclusive shade range and lightweight, layerable formulas. The brand’s most loved products include the Soft’lit Naturally Luminous Longwear Foundation, Match Stix Contour Skinstick, and Gloss Bomb Stix.
Fenty Skin, introduced in 2020, offers clean, vegan skincare designed for all skin types and tones.
The India launch is in collaboration with beauty distributor Luxasia.
