Women’s ethnic and fusion-wear brand Fashor is continuing expansion across India with the launch of new exclusive brand outlets (EBOs) in Bangalore, Chennai and Coimbatore. The brand is expanding its presence through 2 formats – FASHOR LUXE & FASHOR.
FASHOR LUXE stores offer limited-edition, high-end ethnic and fusion wear with intricate craftsmanship and premium fabrics, whereas FASHOR stores reflect the brand’s ongoing commitment to bringing affordable, high-quality ethnic and fusion wear. The brand offers an inclusive size range with fresh styles launched each month, covering workwear, festive outfits, and everyday wear.
This latest expansion is an integral part of Fashor’s broader retail strategy, complementing its strong presence on digital platforms like Myntra, Ajio, Nykaa Fashion, Tata CliQ, and its own website and app and retail spaces in Shoppers Stop and Lifestyle. The new stores are a testament to the brand’s commitment to innovation, inclusivity, and customer-centricity.
Fashor Luxe on Commercial Street, Bangalore was launched on February 16, 2025. Located in one of the city’s most iconic high-street fashion districts, the store spans 1,175 sq. ft. across two floors, offering an upscale shopping experience with the brand’s exclusive premium collections.
The Fashor Luxe store in T Nagar, Chennai showcases exclusive ethnic and fusion ensembles, capturing the essence of sophistication while ensuring the brand’s signature affordability remains intact.
Aside from this, EBOs were also launched in Kattupakkam, Chennai, and RS Puram, Coimbatore. The Kattupakkam outlet is a significant milestone, being Fashor’s first EBO in the city and aims to provide an immersive shopping experience to consumers.
Talking about the brand’s growth, Vikram Kankaria, Co-Founder & CEO of Fashor, said, “Our journey is driven by a vision to democratise designer fashion and bring it closer to women across India. With each new store, we are not just expanding our retail presence but also enhancing our customer experience by blending traditional craftsmanship with contemporary trends. Chennai, Coimbatore, and Bangalore are key markets with vibrant fashion cultures, and we are excited to deepen our connection with the women in these cities. We believe that Fashor’s unique designs, inclusive size range, and affordable pricing will resonate strongly with our customers and empower them to express their individuality through fashion.”
Priyanka Kankaria, Co-Founder & Chief Product Officer of Fashor, added, “At Fashor, our mission has always been to celebrate individuality and style. Each store is designed to offer an immersive and personalised shopping experience, reflecting the diverse preferences of modern Indian women. We are thrilled to introduce our Luxe collections in Chennai and Bangalore, bringing a sophisticated yet accessible range of ethnic and fusion wear. Our expansion journey is not just about numbers; it’s about building communities of confident, fashion-forward women who feel empowered through their clothing choices. We are excited to continue this journey and look forward to inspiring more women with our designs.”
With these new stores, Fashor is continuing to grow its omnichannel presence, supported by a $5 million investment from Blume Ventures, and remains on track to open over 100 exclusive brand outlets across India by 2027.
The brand’s collaboration with Bollywood star Sara Ali Khan as its first brand ambassador for the “Dil Se Indian” campaign has further boosted its appeal.
