Brand Leaders: Apoorv Sen, Chief Business Officer, Iconic Fashion Retailing

Apoorv Sen, Chief Business Officer, Iconic Fashion Retailing


Masters in Fashion Management

Career history
16 years in Fashion Retail with organisations like Aditya Birla Group, Myntra and Iconic Fashion Retailing Pvt. Ltd.

Role & responsibilities
Driving the P&L with Iconic Fashion as well exclusive brands like GANT, True Religion, DKNY, 7 for all Mankind, Blue GiraȮ e, ELLE and many more.

• My collaborative leadership style.
• Creating long-term value for small and medium level business.
• Business decisions on data intelligence rather than emotional intelligence.

Build Iconic Fashion as a strong and sustainable Rs. 1000 Cr. business with creating value for employees.

Game changing retail technologies
• Seamless Inventory between online and offline.
• Self-sustaining technology-led CRM interaction
• Seamless experience of customer journey between channels

Skills that helped you succeed
• Adaptability
• Fresh Start – there’s no dearth of learning every day
• Every business is proȱ table

Lessons learned
• No business is sustainable without profitability.
• Emotional quotient is larger than intelligence quotient.
• Leading by actions is bigger than leading by words.

On the future of industry
Experiential  offline growth backed by strong one-faced online disruptions will create momentum of growth for the industry.

Role model
• Mr. Pawan Khandelwal, MD , Owner, Iconic Fashion Retailing Pvt. Ltd. and Samarth Lifestyle Retailing Pvt. Ltd.
• Mr. Ashish Dixit, President ABFRL

Learning from your career
• Keeping a positive attitude is imperative. It is only your positivity that helps you keep up with your beliefs.
• Every uphill is followed by a downhill and vice-versa.
• Keeping up with the advancement of technology is of utmost importance.

Life mantra
• Everyday is a new day.
• Nothing is impossible.
• There is no end to tech learning as technology will always make your old learning obsolete

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