Brand Leaders: Apoorv Sen, Chief Business Officer, Iconic Fashion Retailing

Apoorv Sen, Chief Business Officer, Iconic Fashion Retailing

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Education
Masters in Fashion Management

Career history
16 years in Fashion Retail with organisations like Aditya Birla Group, Myntra and Iconic Fashion Retailing Pvt. Ltd.

Role & responsibilities
Driving the P&L with Iconic Fashion as well exclusive brands like GANT, True Religion, DKNY, 7 for all Mankind, Blue GiraȮ e, ELLE and many more.

Strengths
• My collaborative leadership style.
• Creating long-term value for small and medium level business.
• Business decisions on data intelligence rather than emotional intelligence.

Aspiration
Build Iconic Fashion as a strong and sustainable Rs. 1000 Cr. business with creating value for employees.

Game changing retail technologies
• Seamless Inventory between online and offline.
• Self-sustaining technology-led CRM interaction
• Seamless experience of customer journey between channels

Skills that helped you succeed
• Adaptability
• Fresh Start – there’s no dearth of learning every day
• Every business is proȱ table

Lessons learned
• No business is sustainable without profitability.
• Emotional quotient is larger than intelligence quotient.
• Leading by actions is bigger than leading by words.

On the future of industry
Experiential  offline growth backed by strong one-faced online disruptions will create momentum of growth for the industry.

Role model
• Mr. Pawan Khandelwal, MD , Owner, Iconic Fashion Retailing Pvt. Ltd. and Samarth Lifestyle Retailing Pvt. Ltd.
• Mr. Ashish Dixit, President ABFRL

Learning from your career
• Keeping a positive attitude is imperative. It is only your positivity that helps you keep up with your beliefs.
• Every uphill is followed by a downhill and vice-versa.
• Keeping up with the advancement of technology is of utmost importance.

Life mantra
• Everyday is a new day.
• Nothing is impossible.
• There is no end to tech learning as technology will always make your old learning obsolete

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