Shailendra Singh, former Business Head – Physical Retail at Nykaa has joined US-based luxury home décor brand D’Moksha as Co-Founder & Chief Operating Officer (COO). His joining marks a key milestone in D’Moksha’s journey as it prepares for a bold rollout in India
Since its inception in 2020, D’Moksha has garnered a devoted following across the U.S. with its exquisite, ethically crafted home textiles, including premium curtains and table linens. By leveraging a vertically integrated supply chain and efficient logistics from India, the brand delivers fast fulfillment and unparalleled boutique-like quality, redefining the home textile experience.
“Shailendra’s arrival comes at a transformative moment for us,” says Manav Dhanda, Co-Founder & CEO, D’Moksha. “His leadership across digital and physical retail, combined with deep operational acumen, makes him a powerful addition to our founding team. Together, we’re poised to scale our U.S. success and make a meaningful impact in India. There’s something big coming—stay tuned.”
About Shailendra Singh
- An alumnus of IIM Lucknow, Shailendra Singh brings over 20 years of experience in consumer goods, retail, and e-commerce.
- He has held senior roles at Hindustan Unilever Limited, where he led sales, brand strategy, e-commerce, and digital transformation across key categories.
- Post that, he joined Nykaa as Business Head – Physical Retail, playing a pivotal role in expanding its offline presence and omnichannel offering.
“D’Moksha’s strong foundation and mission-driven approach instantly stood out to me,” says Shailendra Singh. “It’s rare to find a brand that combines sustainability, style, and speed so seamlessly. With a proven model in the U.S., we’re now poised to reimagine how Indians shop for home décor—and I’m thrilled to help lead that journey.”
The company has been piloting a differentiated ‘curtains-at-home’ experience in India, blending expert design consultations, real-size fabric trials, and digital visualisation. The team teases a nationwide rollout in the coming months that will redefine convenience and personalization in the category.
About D’Moksha
D’Moksha is a premium, sustainable home décor brand founded by Manav and Nimisha Dhanda. With a vertically integrated setup in India and a fast-growing presence in the U.S., the brand offers fully stitched curtains and table linens made from eco-conscious fabrics. D’Moksha blends traditional craftsmanship with modern technology to deliver luxurious home textiles—faster, better, and more responsibly.
