Sandiip Kothaari has officially stepped into the role of Chief Technology Officer (CTO) at Shrimuktai Mart Pvt. Ltd., as per his LinkedIn post. This move marks the next chapter in his impressive trajectory of leading digital transformation across diverse industries.
A Proven Track Record of Transformation
Prior to this new role, Dr. Kothaari served as CTO at Speciality Restaurants Ltd. from March 2024 to August 2025. There, he championed digital initiatives—most notably Microsoft Dynamics 365 ERP, driving a 10% increase in revenue and a 24% increase in customer satisfaction and engagement.
Broad Industry & Leadership Experience
Dr. Kothaari brings a wealth of leadership experience from across sectors. His prior tenures include:
- Senior General Manager – IT (Functional Head) at ORRA Fine Jewellery (Nov 2021 – Jan 2024)
- Functional Head of IT at Prince Pipes & Fittings Ltd. (Apr 2019 – Sep 2020)
- CIO at Wonderchef Home Appliances (Jun 2018 – Mar 2019)
- CIO at Baggit India Pvt. Ltd. (Oct 2016 – Jul 2017)
- VP – IT at Travel Food Services Pvt. Ltd. (Oct 2010 – Oct 2016)
This breadth of experience underscores his capacity to drive technological modernisation and operational resilience in varied business contexts.
What He Brings to Shrimuktai Mart
With this transition, Dr. Kothaari is poised to deliver:
- Strategic ERP & Systems Leadership – Proficiency in deploying and optimizing enterprise-scale solutions like Microsoft Dynamics 365.
- Operational Transformation – A track record of enhancing efficiency and customer-centric results through smart tech implementations.
- Cross-Sector Agility – A proven ability to adapt and lead IT strategies across retail, food service, manufacturing, and consumer goods.
- Forward-Looking Tech Vision – A history of embracing digital innovation to keep organizations ahead in rapidly evolving markets. According to him, Quantum Technologies, Generative AI and Blockchain Technology will prove to be the 3 main game changers for retail tech.
Dr. Sandiip Kothaari’s appointment as CTO of Shrimuktai Mart Pvt. Ltd. heralds a continuation of his work in driving digital and operational excellence. With deep expertise in enterprise technologies, ERP systems, and strategic IT leadership across sectors, he is well-positioned to steer Shrimuktai Mart toward its next phase of technological evolution and growth.
About Shrimuktai Mart
Muktai Textile (Shrimuktai Mart Pvt. Ltd.) is one of Baramati, Maharashtra’s fastest-growing value retail chains, serving over 5 lakh customers in just five years. With 15+ stores and an expanding footprint across semi-urban and rural markets, the brand is trusted for its blend of affordability, quality, and innovation.
Positioned as a one-stop destination, Muktai Textile offers fashion, home and living, footwear, accessories, and general merchandise—combining trend-led designs with practical lifestyle solutions at competitive prices. Guided by a “customer first” philosophy, its mission is to lead in value fashion retail, while its vision is to make quality fashion and essentials accessible to millions across India.
