Homegrown direct-selling company Vestige Marketing Pvt. Ltd. has unveiled a new sub-brand under its personal care range, Assure Premium. The fragrances launched under Assure Premium mark Vestige’s entry into the premium fragrance segment.
The meticulously crafted range has debuted with two fragrances–Assure Premium BLEU (For Men) and Assure Premium AMOUR (For Women)– both a harmonious blend of top, middle, and base notes designed to evoke emotion, and leave a lasting impression.
Assure Premium BLEU is a bold and sophisticated fragrance from the dry woody, fresh citrus, and fruity family. It opens with vibrant top notes of pineapple, bergamot, black currant, and apple, offering a refreshing and lively introduction. The middle note evolves into a rich blend of birch, patchouli, Moroccan jasmine, and rose, culminating in an enduring base note of musk, oak moss, ambergris, and vanilla—embodying timeless masculine elegance.
Assure Premium AMOUR captures modern femininity with a sophisticated floral fragrance signature. It opens with a top note of Lime, Lily-of-the-Valley, Lilac, Magnolia, Bergamot and Mandarin orange setting the tone with freshness and grace. At its middle lies an enchanting bouquet of Jasmine, Tuberose, Ylang-Ylang, Bulgarian Rose, Peach, Violet, Carnation and Nutmeg, settling into a base of Musk, Iris, Sandalwood, Amber, Vanilla and Cloves. AMOUR is graceful, empowering, and sensually refined.
The Assure Premium range transforms routine into ritual and confidence into expression. The range is rooted in the following beliefs
- Fragrance is more than a finishing touch—it’s a statement of confidence. Studies have shown that fragrance can have a significant impact on how individuals perceive themselves.
- A survey found that 90% of participants felt more poised when wearing perfume.
- Additionally, research by the National Institutes of Health revealed that participants who wore a pleasant fragrance reported higher levels of confidence.
Talking about the launch, Gautam Bali, Managing Director & Founder of Vestige Marketing Pvt. Ltd., said, “As preferences continue to evolve, there is a growing demand for premium yet accessible self-care products. With BLEU & AMOUR, we aim to elevate everyday moment with perfumes that inspire, empower, and endure.”
Priced at Rs 2000, the fragrances set the tone for the Assure Premium brand’s next chapter, one that blends luxury everyday utility, and self-care becomes an act of empowerment.
About Vestige Marketing Pvt. Ltd.
- Founded in 2004, Vestige is one of the leading and most trusted direct-selling companies in India.
- The company is run by veteran industry leaders who have pioneered an indigenous and unique business model that is revolutionising the Direct-Selling industry.
- Vestige offers a portfolio of 300+ products across wellness, health, personal care, home, and beauty segments through 2500+ distribution points across India.
- It has its business in India and in several other international markets that are Philippines, Bangladesh, Nepal, Ghana, the UAE and Ivory Coast.
- The company has received awards including India’s Most Trusted Direct Selling Brand 2023-25, twice in a row by TRA’s Brand Trust Report 2023-25.
