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DaMENSCH introduces Aloe-Soft Socks to elevate comfort

D2C menswear brand DaMENSCH has introduced Aloe-Soft socks which are infused with the goodness of Aloe Vera. Infused with a moisturizing and softening complex with the help of advanced technology, the socks are thoughtfully crafted to reduce fatigue. They have a ribbed structure that promotes better circulation in the feet and legs.

The premium quality socks shield feet from not just harsh friction of shoes, but also add a layer of warmth and absorb moisture, along with being anti-odour. Made of premium quality Nylon and cotton, the socks are cozy and breathable yet durable, with an elasticity that ensures their shape is retained even after extensive wear.

The collection, which includes terry socks or below ankle socks, ankle length socks and traditional calf length socks, aims to elevate comfort, in sync with DaMENSCH’s ethos of providing just the right essential wear solution for men.

Aloe-Soft socks are available in a myriad of prints.

ALSO READ: D2C menswear brand DaMENSCH on expansion spree, to open 100 stores by 2024

According to Anurag Saboo,Co-Founder, DaMENSCH, “Socks have often been perceived as a mere footwear accessory, rarely paid much heed to. While the segment has for long been marred with scarce innovation, a few brands are gradually changing the perception, and growing spending on health, wellness and fitness too is altering the scenario for good.”

“With the global socks market poised for over 6% growth in the near future, the segment is slated to undergo significant innovations to meet the evolved consumer needs. For instance, we’ve added aloe to our latest ultra-soft socks range, which is designed to ensure feet health by minimizing shoe friction, moisture and odour, while adding a layer of warmth. With consumers at the forefront, we intermittently introduce products on a need-based proposition, in a bid to add value to their lifestyle, and our latest aloe-soft socks range embodies the same ethos.”

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