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D2C menswear brand DaMENSCH on expansion spree, to open 100 stores by 2024

Indian D2C menswear brand DaMENSCH has opened 25 exclusive brand stores across India in the last 12 months. The brand – which was launched in 2018 – is primarily focused on opening EBOs in Tier I cities including Delhi-NCR, Pune, Mumbai, Hyderabad, and Bengaluru.


DaMENSCH Co-Founders, Gaurav Pushkar and Anurag Saboo highlighted the uniqueness of their offline outlets, which offer an experience consistent with their online presence. They said their stores stock the entire range of DaMENSCH products, allowing customers to have a tactile experience before making their purchase decisions.


The brand plans to expand to at least 100 stores by the end of 2024.


DaMENSCH, which focuses on creating comfortable products for contemporary men is an advocate for slow fashion, encouraging consumers to fill their wardrobes with versatile clothing items that support sustainable clothing practices. 


The brand has rapidly become the fastest D2C innerwear-first brand to cross the Rs 100 crore revenue mark. It currently boasts of 1 million customers. 

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