Dabur India Limited has signed a definitive agreement to acquire a minority stake in RAS Beauty Private Limited, a Raipur-based luxury skincare brand, for approximately Rs 60 crore. The deal marks the first investment from Dabur Ventures, the company’s dedicated startup investment arm launched just five months ago in October 2025.
RAS Beauty was founded by three women — sisters Shubhika Jain and Suramya Jain, along with their mother Sangeeta Jain — and has built a reputation as a “Farm-to-Face” brand, positioning itself at the intersection of clean ingredients, in-house R&D, and premium aesthetics. Its product lineup centres on face elixirs, serums, and moisturisers formulated with essential oils and nature-derived actives.
The brand’s financials have caught the eye of the industry: RAS Beauty has posted a 3-year revenue CAGR of around 75%, with an annual recurring revenue of approximately Rs 100 crore and strong gross margins — impressive metrics for a D2C brand in a competitive segment.
Abhinav Dhall, Executive Director – Group Head Corporate Strategy, Dabur India Ltd. said, “We are very impressed with the passion and commitment with which Shubhika Jain and her family have built RAS Beauty always keeping the consumer at the forefront. RAS offers a distinct skincare value proposition at the confluence of nature, science and luxury. We believe that the premium beauty segment will witness strong growth in the coming decade and RAS Beauty is well positioned to capture the emerging opportunity.”
Shubhika Jain, Co-Founder and CEO, RAS Beauty Private Limited said, “We have been inspired by Dabur’s 141-year legacy of building purpose-led, trusted consumer brands. Dabur has proved that nature, science, and consumer trust can coexist at scale, and that is exactly what we are building at RAS. This investment will enable us to accelerate our omnichannel presence, deepen our R&D capabilities, and invest in brand and team building, all in pursuit of our longer-term goal of making RAS a leading name in Indian luxury skincare, at home and globally, while staying true to our core values.”
Dabur Ventures is the investment platform of Dabur India Limited, the world’s largest Ayurvedic and Natural Health Care Company. Dabur Ventures has been set up with a capital allocation of Rs 500 Crore to back progressive ventures in Personal Care, Health Care, Wellness Foods, Beverages, and Ayurveda.
