Kerala based D2C (direct-to-consumer) fashion & lifestyle brand MyDesignation has raised $1.25 million (approximately ₹10.7 crore) in a seed funding round led by Multiply Ventures. The round also saw participation from Veltis Capital, Sattva Ventures, Dominor Investment Holdings, and Green Trunk Ventures.
Founded in 2020, MyDesignation has carved a niche by blending art forms with contemporary fashion, promoting individuality and self-expression.
The fresh capital infusion will be utilised to accelerate hiring, enhance technology, expand offline presence, and venture into new regions.
Swaroop Krishnan, Co-founder and CEO, MyDestination stated, “We’ve already achieved 100% YoY growth for four consecutive years while staying profitable. With this fundraise, our goal is to drive 200% growth, without compromising on our financial discipline or customer satisfaction.”
The brand operates its own website and has also established its physical presence in three locations in Kerala including Kochi, Calicut, and Thiruvananthapuram.
