Crocs, the global retailer of playful and innovative footwear, has announced popular Indian actor Rashmika Mandanna as its global brand ambassador from India. Known for her charm, authenticity, and pan-India appeal, Rashmika brings a vibrant energy to the brand’s latest campaign, “Your Crocs. Your Story. Your World.”
The campaign celebrates individuality and self-expression through Crocs’ iconic footwear and customisable Jibbitz™ charms. Set in Rashmika’s daily life, the campaign film uses magical surrealism and visual effects to showcase how her Crocs and Jibbitz™ reflect her personality and stories—be it her love for K-pop or her favorite snacks.
“Crocs has always been a brand I’ve felt connected to,” said Rashmika. “With Crocs and Jibbitz™, I get to bring that side of me to life and create something that’s completely my own. I’m so excited for my fans across India to experience the ‘Your Crocs. Your Story. Your World.’ campaign and discover how they can express their own unique style with Crocs.”
This 360-degree campaign will roll out across digital, social, retail, and brand experiences. It also features new styles like the Bae Clog and fresh colorways in the Classics collection, now available at select Crocs stores and online.
Yann Le Bozec, Head of Crocs International Marketing, shared, “Rashmika embodies everything Crocs stands for—authenticity, confidence, and personal expression. Her incredible reach across India, especially among young audiences, makes her the perfect ambassador to amplify our connection with the local consumer. With Rashmika leading our campaign, we’re excited to inspire a new generation to celebrate their individuality with Crocs.”
The campaign is created in partnership with Kulfi Collective and aims to deepen Crocs’ connection with young Indian consumers.
