Crocs India embraces the spirit of Holi with its vibrant new campaign, Your Crocs, Your Rang, featuring actress Pratibha Ranta. The campaign brings nostalgia to life with a high-energy dance film set to the iconic Rangeela Re track, blending tradition with contemporary style.
At the heart of the campaign is Crocs’ Classic Clog, now adorned with newly launched Holi-themed Jibbitz™, allowing wearers to personalise their festive look. Shot in a music video-style format, the film captures the energy of Holi through dance, colour, and self-expression.
Yann Le Bozec, Head of Crocs International Marketing, highlighted the campaign’s focus on individuality, stating, “Our Holi Jibbitz™ let consumers express their festive spirit in a fun, personal way.” Akshat Gupt, Director and Co-Founder of Kulfi Collective, added, “Reimagining ‘Rangeela Re’ after 30 years brings a fresh, playful twist to this celebration.”
The campaign goes live across social, digital, and retail channels, with Crocs’ Holi-themed Jibbitz™ available at select stores. Consumers can shop Crocs in vibrant shades like Lavender, Acidity, and Venetian Blue on crocs.in, Myntra, and nationwide stores.
