Chique Clothing Company, the homegrown contemporary fashion brand, has announced Bollywood icon Malaika Arora as its brand ambassador, as announced by a company official in a social media post.
“From doing exhibitions to opening 60+ stores, to now onboarding Malaika Arora as a brand ambassador for CHIQUE CLOTHING COMPANY, the journey still feels so unreal,” said Siddhant Gupta, Partner at Chique Clothing Company on LinkedIn.
From its humble beginnings in exhibitions to expanding to over 60 stores nationwide, Chique’s journey has been marked by resilience, ambition, and a commitment to timeless elegance.
“It was important that our ambassador resonates with the essence of Chique, and Malaika does exactly that. She embodies grace and sophistication, making her the perfect face for our brand,” Gupta stated.
“A brand ambassador is not just about endorsements—it’s about shaping perceptions and building a narrative that aligns with our brand’s journey. Malaika’s association with Chique is a reflection of our evolution and aspirations,” he added.
This latest milestone underscores Chique’s determination to further solidify its position in the Indian fashion landscape. With a growing retail presence and now a celebrated face representing the brand, the company is poised for its next phase of expansion and innovation.
