Celio India has collaborated with IPL team Mumbai Indians for a unique gaming experience for cricket fans. The premium French menswear brand has developed a one-of-a- kind Virtual Reality game.
The game, which can be played on a premium VR headset, gives the player an experience of being in a stadium full of people where they can see themselves standing in the middle of the ground looking at the audience. The twist in the game is that the player needs to locate fans in the audience wearing the Celio India x MI official licensed t-shirts. This will help the player to score points and receive a Celio gift voucher that can be redeemed at Celio stores.
Having drawn considerable attention at the Comic Con in Mumbai, the brand has decided to leverage this growing curiosity among fans and players by setting up Celio Zones in select malls across Mumbai, Delhi NCR, Bangalore and Hyderabad wherein customers can experience this extraordinary VR game.
Commenting on the collaboration, Satyen Momaya, CEO, Celio India said, “Celio India has gone the extra mile to develop this VR game in association with the legendary Mumbai Indians team, yet again. While we have come up with a fashionable merchandise collection earlier this year, we believe that this VR game will give fans the chance to experience cricket in a way that they have never done before. This seems to be the best time to have sports and technology join hands for those who enjoy cricket as well as new technology.”
Celio is present across 1100 stores in 60 countries. It carries its latest international range in India of casualwear including denimwear and smart workwear through its 63 EBOs and more than 700 points of sale in leading departmental stores. Decoding trends, to offer smart and contemporary menswear, is the brand’s forte. Showcasing collections oriented to the different moments of a man’s life, Celio captures effortless style for men.
