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Casio opens G-SHOCK flagship store in Mumbai’s Santacruz West

Casio India has opened a new G-SHOCK exclusive store on Linking Road in Santacruz West, Mumbai, bringing the brand’s total retail presence in Maharashtra to 12 stores, including eight in Mumbai.

The store, spanning 890 sq. ft., opened at Unit No. 2, Ground Floor, Link Palace, on Linking Road — a high-street retail corridor that draws significant foot traffic and is home to several global lifestyle brands.

The store showcases an extensive range of timepieces, including G-SHOCK’s rugged and iconic collections. This includes the premium MR-G collection, being showcased in India with an expanded lineup, alongside MT-G and the latest limited-edition models, as well as popular series such as the 5000, 5600, 6900, 110, and 2100 lines.

Additionally, the store brings together some of G-SHOCK’s most premium, edgy, and sought-after timepieces under one roof.

Speaking on the launch, Takuto Kimura, Managing Director, Casio India, said, “The launch of our flagship G-SHOCK Exclusive Store on Linking Road reflects our continued commitment to strengthening G-SHOCK’s retail presence in India and offering consumers a highly immersive brand experience. Mumbai continues to be one of our most significant markets, driven by a strong culture of fashion, individuality, and premium lifestyle consumption. Through this store, we aim to bring the bold spirit of G-SHOCK closer to consumers while showcasing our latest collections in a dynamic and creatively inspired space.”

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