Women leaders are reshaping India’s fashion retail landscape with bold innovation, strategic foresight, and a deep understanding of evolving consumer needs. Across segments—from luxury and fast fashion to D2C—these trailblazers are championing growth, sustainability, and inclusivity, while leading the charge in brand storytelling and digital evolution.
Overcoming challenges such as gender biases and work-life dynamics, they continue to raise the bar and elevate India’s presence on the global fashion map. This special feature celebrates dynamic women who have reimagined business strategies, introduced game-changing innovations, and driven their brands to new heights.
In this edition, we spotlight Priyanka Gupta, Director of Brands, GKB Opticals.
Priyanka Gupta represents the third generation of leadership at GKB Opticals, a legacy family business founded by her grandfather, B.K. Gupta. Growing up with a shared vision of scaling the brand to greater heights, she immersed herself in the business from the age of 18, gaining hands-on experience that has shaped her approach to retail and brand management.
With a BBA in Marketing from Loyola Marymount University (Los Angeles), Priyanka plays a pivotal role as the Director of Brands at GKB Opticals. She works closely with the team to introduce new brands, oversee store planning, and align marketing and sales strategies to drive business growth. With nearly a decade of industry experience, her passion lies in navigating the evolving market landscape and ensuring GKB Opticals continues to innovate and expand.
Challenges & Triumphs in Leadership
Stepping into a traditionally male-dominated boardroom, Priyanka faced initial skepticism, when she suggested that the brand should have a social media presence. The brand journey has been a testament to her hard work and ongoing commitment to growth and innovation.
Key Strengths & Areas for Growth
- Strengths: Taking initiative; Solution based approach; Long term vision
- Area of Improvement: Active listening skills; Learning to communicate the vision & goals
Career Aspirations & Future Goals
To expand the company and establish it as a leading enterprise.
Essential Skills for Success
- Learning to adapt to the ever-changing market demands
- Passion for growth
- Keeping consumers happy
3 Emerging Trends & Technologies Shaping Retail
- Omnichannel integration
- Experiential shopping
- Quick commerce
3 Career Learnings
- Never give up
- Keep learning on the job
- Knowing and effectively communicating when you are going through a personal crisis
Advice for Aspiring Women Leaders
Young women should never see their gender as a barrier. With passion, a clear vision, and consistent effort, there are no limits to achieving success.
Vision for the Future
With the emergence of so many trends, and India being at the forefront of innovation, exponential growth in the industry is expected.
Biggest Role Model
Father and grandfather
Life Mantra
‘When there is growth, there is life!’
