CaratLane – A TATA Product, has launched India’s first official FRIENDS-inspired fine jewellery collection in partnership with Warner Bros. Discovery Global Consumer Products. The launch brings together the nostalgia of the beloved sitcom with the elegance of gold and diamonds, just in time for Friendship Day.
The FRIENDS x CaratLane collection features over 30 unique designs crafted in 9KT and 14KT gold, enamel, and diamonds. Inspired by iconic elements from the show such as the lobster, Central Perk couch, smelly cat, the yellow doorframe, and Joey’s pizza, the collection celebrates the enduring bond of friendship that the series stands for.
Saumen Bhaumik, Managing Director, CaratLane, said, “Aligning with our brand motto of “Khul Ke Karo Express”, this collection will make customers take a trip down nostalgic lane, while celebrating the friendships that make life more precious and memorable.”
The launch is supported by an engaging mall activation that includes FRIENDS-themed trivia, photobooths, giveaways, and polaroid moments to recreate memories from the show. The initiative is aimed at amplifying the nostalgia and excitement around the collection while building a stronger connection with customers.
This launch adds to CaratLane’s portfolio of IP-based collections, which already includes collaborations with Harry Potter and The Powerpuff Girls.
The FRIENDS collection is available online at www.caratlane.com and select CaratLane stores across India.
