CaratLane, India’s omnichannel jewellery brand, opened its first international store in New Jersey on October 27. The store marks CaratLane’s entry into the U.S. market, aiming to reach a global audience with its selection of contemporary Indian jewellery.
Atul Sinha, COO of CaratLane shared his thoughts on this milestone saying, “While we have been available online to our customers in the US for a few years, we will now be able to offer them the full-stack omnichannel experience with the opening of this store. With over 300 stores already in India, we are deeply grateful to our customers for the love and trust they’ve shown us, giving us the confidence to expand our footprint internationally.”
The New Jersey location offers CaratLane’s core product lines, including diamond mangalsutras and everyday jewellery bestsellers, along with personalised engraving services. This store is intended to strengthen CaratLane’s connection with the Indian community in the area, especially as the festive season begins.
CaratLane’s omnichannel approach, blending online convenience with in-store services, is central to its retail strategy.
